Oneflow takes a dramatic, almost cinematic approach to contract management, transforming it from a frustrating, red-tape-laden nightmare into a seamless, magical experience. The ad leans into humor and exaggeration to highlight the absurdity of outdated contract processes—before Oneflow swoops in as the ultimate fix.
The Formula (That Works at Any Budget):
Over-the-Top Struggles = Maximum Relatability – The ad takes familiar contract woes—endless paperwork, confusing signatures, and unnecessary delays—and dials them up to eleven for comedic effect.
→ Lesson: Amplify your audience’s frustrations to make your product’s benefits feel even more rewarding.
Clear Before & After = Stronger Impact – By contrasting the chaos of old-school contract management with the smooth, digital workflow Oneflow provides, the ad makes the benefits impossible to ignore.
→ Lesson: Make your audience feel the pain of the “before” state—then show them the relief your product brings.
Simple Message = Instant Clarity – The ad doesn’t get lost in jargon or unnecessary details. It delivers a straightforward message: Oneflow eliminates contract friction and makes work flow.
→ Lesson: Keep your core message clear and digestible to maximize impact.
Humor Breakdown:
The comedy comes from exaggerated bureaucracy and workplace absurdity—think people buried under mountains of paperwork, ridiculous approval processes, and unnecessary complications. The dramatic tension builds until Oneflow steps in like a superhero, flipping frustration into effortless efficiency.
Final Verdict:
Oneflow delivers a visually engaging, humor-driven ad that turns an unsexy topic—contract management—into something entertaining and memorable. It’s a fun, compelling way to show how their product makes work flow.
Brave-o-meter score:
B-8 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: Oneflow
LinkedIn: Oneflow LinkedIn Page
