B2B Video Library

NordLayer | Achieving Compliance

In “Achieving Compliance,” NordLayer takes a straightforward approach to showcase how their cybersecurity solution helps businesses navigate the often tricky and complex world of compliance. The ad highlights the essential role compliance plays in today’s digital world, while presenting NordLayer as a smart, reliable partner that simplifies this process for businesses of all sizes.

The Formula (That Works at Any Budget):

Real-World Pain Points = Immediate Relatability – The ad focuses on the struggle businesses face with compliance, amplifying the challenge while showing how NordLayer alleviates the burden.
 → Lesson: Addressing actual pain points your audience is facing builds immediate connection and trust.

Clear Problem-Solution Format = Strong Impact – The ad clearly contrasts the headache of non-compliance with the smooth, efficient process NordLayer provides.
 → Lesson: A clear problem-solution structure allows your audience to easily see the value of your product.

Professional Tone = Trustworthiness – The ad avoids humor or gimmicks, choosing instead a serious tone to reinforce the importance of compliance and security.
 → Lesson: When dealing with complex or critical issues like compliance, a professional tone adds credibility and authority to your message.

Humor Breakdown:

While the ad doesn’t lean on humor, it does use a subtle touch of lightness to make the topic of compliance less daunting. The visual elements and tone stay serious, but the simple and efficient way NordLayer solves the problem injects a bit of relief for the audience.

Final Verdict:

NordLayer’s ad is clear, professional, and effective in communicating its value. It addresses a crucial challenge for businesses, showing how NordLayer makes compliance easier and more accessible. By focusing on the real-world struggle and presenting a simple solution, the ad succeeds in portraying NordLayer as an essential tool for modern businesses.

Brave-o-meter score: 

B-7 | R-9 | A-6 | V-5 | E-8

BRAVE – 7.2/10

Watch the full ad & learn more:
 Website: NordLayer
 LinkedIn: NordLayer LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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