A “Problemotional” Review of 2023’s Best B2B Video Ads: Lightlytics
Lightlytics’ ad gets straight to the point – the touch of humor to a relatable problem that showcases their solution for cloud complexity. It’s not just a clever B2B video ad, it’s one that resonates with many businesses and make them think, “Oh yeah, that’s a problem for me!” in the most human way, through emotion.
Here’s how they did it with the PESO framework:
P: Problem/Pain
Cloud Complexity: The video opens with a series of quick cuts showing people struggling with different aspects of cloud operations: working out, eating a pastry, and even doing yoga! The feeling is one of confusion, overwhelm, and perhaps even a bit of frustration. This effectively highlights the problem of cloud complexity for businesses.
The Struggle to Stay Agile: It suggests that many companies face challenges when trying to manage their cloud infrastructure and operations, making it difficult to stay flexible and agile in a fast-paced business environment.
Lost Time and Energy: It implies that dealing with cloud complexity can take up valuable time and energy, hindering a business’s ability to focus on its core goals.
E: Emotion
Humorous and Relatable: Their ad uses humor and a relatable scenario to connect with their viewers. It’s funny to see people struggling with their cloud operations, but it also hits a nerve for anyone who’s ever felt frustrated by complicated technology.
Visual Storytelling: Using a visually engaging style, it creates a sense of energy and urgency. The quick cuts and dynamic visuals help to convey the complexities of cloud operations.
Hope and Empowerment: The ad establishes a sense of hope and empowerment by showcasing the solution offered by Lightlytics. It suggests that, with the right tool, cloud complexity can be solved.
S: Solution
Lightlytics: Cloud Complexity Solved! The ad presents Lightlytics as the solution to the problem of cloud complexity.
Simplified Cloud Management: The video highlights how Lightlytics makes cloud management more intuitive and efficient, allowing businesses to focus on their core work.
A More Agile Future: It implies that using Lightlytics can help businesses become more agile and responsive to change, enabling them to keep up with the rapid pace of innovation in the cloud.
O: Outcome
A Sense of Calm and Control: It shows a positive outcome for the business after adopting Lightlytics. The image of the woman doing yoga with a city skyline in the background suggests a feeling of control, balance, and peace of mind.
Improved Efficiency and Productivity: The ad implies that using Lightlytics can help businesses improve efficiency and productivity, freeing up time and resources to focus on what matters.
A More Streamlined Cloud Experience: The video leaves viewers with the feeling that Lightlytics can make their cloud experience more enjoyable and less stressful.
Overall:
Lightlytics ad is a smart and effective example of how to use B2B video ads to address a common pain point. By leveraging problem-humor, they produced a B2B video ad that does a great job of capturing the frustration of dealing with cloud complexity while showcasing a solution that can simplify and streamline operations.
