Collabria’s latest ad takes a lighthearted approach to illustrate the challenges of remote team dynamics, urging companies to break free from isolated work environments. The ad uses humor to showcase how collaboration can go beyond the screen and bubble up into more creative, impactful teamwork with the right tools.
The Formula (That Works at Any Budget):
Relatable Problem = Instant Engagement – The ad taps into the common issue of remote teams feeling isolated or “in their bubbles,” making it instantly relatable to anyone working from home or in virtual teams.
→ Lesson: Identify a problem your audience faces and use it as the foundation of your messaging.
Exaggerated Humor = Clear Messaging – The exaggerated scenarios of team members literally living in bubbles makes the point loud and clear—working in isolation is a problem, and collaboration is the solution.
→ Lesson: Amplify the pain points of your audience with humor to drive home the need for your solution.
Clear Solution = Simple, Powerful Message – Collabria presents itself as the antidote to the “bubble” problem. It’s not just about communication—it’s about creating real, effective collaboration.
→ Lesson: Present your product as the simple solution to a clearly defined problem.
Playful Tone = Engaging – The humor and playfulness of the ad make it memorable and engaging, inviting the audience to enjoy the concept while also learning about the product.
→ Lesson: Use humor to keep your ad entertaining while still delivering a serious message.
Humor Breakdown:
The humor in this ad is over-the-top and surreal, with team members literally trapped in bubbles to emphasize the isolation that remote work can create. It’s a funny, exaggerated take on a real issue many people face, but it’s effective in communicating the value of breaking down barriers—both physical and metaphorical—when it comes to teamwork.
Final Verdict:
Collabria delivers a fun, engaging ad that uses humor to address the common problem of isolated, ineffective remote teamwork. The exaggerated bubble concept adds a playful edge while clearly positioning Collabria as the solution for more collaborative, connected teams.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: Collabria
LinkedIn: Collabria LinkedIn Page
