HoneyBook’s ad delivers a witty, relatable take on how overwhelming running a small business can be. By showcasing the chaos of managing projects, client communication, and invoices, the ad humorously highlights how HoneyBook is the solution that brings order, efficiency, and peace of mind to entrepreneurs.
The Formula (That Works at Any Budget):
Relatable Struggles = Instant Connection – The ad taps into the everyday chaos of small business owners: juggling multiple tasks, keeping track of clients, and managing timelines. It exaggerates the hassle, making the solution—HoneyBook—feel like a game-changer.
→ Lesson: Highlight the pain points your audience faces and exaggerate them to build empathy and connection.
Contrast = Powerful Product Benefits – The ad sets up a chaotic business environment and contrasts it with the smooth, easy flow that HoneyBook brings. This stark contrast makes the benefits of the product clear—order, organization, and a simpler way to manage business.
→ Lesson: Use contrast to show the value of your product by highlighting how it improves the current situation.
Humor = Relatable and Lighthearted – The humor in this ad comes from exaggerating how chaotic business life can be. It’s funny because it’s a familiar situation that many entrepreneurs can relate to, making HoneyBook’s solution feel not just practical, but almost essential.
→ Lesson: Use humor to take the edge off serious business problems, making your solution feel both necessary and approachable.
Simplicity = Focused Message – The ad’s message is clear and simple: HoneyBook makes business management easier. It doesn’t dive into too many specifics but focuses on the core benefit of simplifying the chaos.
→ Lesson: Keep the message simple and centered on the key benefit to avoid overwhelming your audience.
Humor Breakdown:
The humor in this ad comes from the over-the-top chaos of managing a business without the right tools. From scrambling to find lost emails to dealing with overflowing paperwork, the ad makes the real frustrations of running a business feel absurdly chaotic. By exaggerating these struggles, HoneyBook positions itself as the calm, organized solution that makes everything flow smoothly. It’s funny because it’s relatable—every small business owner has been there, and the humor is in the shared experience.
Final Verdict:
HoneyBook’s ad cleverly uses humor to amplify the common struggles of small business owners, making the product feel essential for creating order out of chaos. The contrast between the chaotic business world and the smooth experience HoneyBook offers makes the value of the product clear. It’s a fun, relatable way to show how HoneyBook can make business management easier and more efficient.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: HoneyBook
LinkedIn: HoneyBook LinkedIn Page
