Doosra takes on one of modern life’s biggest nuisances—spam calls—with a lighthearted, exaggerated ad that turns frustration into a compelling sales pitch. Instead of just listing features, the ad dramatizes the daily battle against unwanted calls, positioning Doosra as the ultimate shield against telemarketers, scammers, and relentless follow-ups.
The Formula (That Works at Any Budget):
Exaggerated Pain Point = Immediate Buy-In – The ad leans into the universal frustration of spam calls, portraying them as an inescapable nightmare. By showing the absurd lengths people go to in order to avoid them, it heightens the contrast between life before and after Doosra.
→ Lesson: Take an everyday annoyance, dial it up to 11, and your audience will instantly relate.
Humor Through Absurdity – The ad’s strength lies in its over-the-top depiction of spam callers chasing down their victims. The exaggeration makes the problem feel bigger than life—justifying why Doosra is a must-have, not just a nice-to-have.
→ Lesson: Comedy works best when it makes people say, “That’s so true, but also ridiculous.”
Product as the Superhero Moment – Just when all hope seems lost, Doosra steps in like a magic shield, putting an end to the madness. The contrast between chaos and calm makes the product’s impact feel powerful.
→ Lesson: Don’t just introduce your product—rescue the audience from their struggle.
Humor Breakdown:
The humor stems from exaggeration—spam callers aren’t just annoying, they’re inescapable. The desperation of the recipient, contrasted with Doosra’s effortless solution, makes for an entertaining watch while reinforcing the product’s value.
Final Verdict:
Doosra’s ad takes a universally hated problem and makes it both hilarious and deeply relatable. By leaning into absurdity and contrast, it turns a simple call-blocking feature into a dramatic, must-have solution.
Brave-o-meter score:
B-8 | R-9 | A-9 | V-8 | E-7
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Doosra
LinkedIn: Doosra LinkedIn Page
