A “Problemotional” Review of 2023’s Best B2B Video Ads: Dialpad
Dialpad took a super clever approach to their ad. It’s one of those B2B video ads that makes you smile and think, “Yeah, I’ve been there!” It does a great job of highlighting the common struggles businesses have with customer service, sales, and collaboration, and then shows how Dialpad’s AI can solve those problems.
Here’s a deeper dive into why their video works using the PESO framework:
P: Problem/Pain
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The Chaos of Everyday Work: The videpo starts with a scene of a woman walking through a busy office, where people are scattered around and seem a bit overwhelmed. It perfectly captures that feeling of chaos and lack of control that many businesses experience.
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Disconnected Teams: The ad highlights the struggles of managing customer service, sales, and collaboration when using multiple tools and apps. It shows how frustrating it can be to have all these different systems that don’t talk to each other.
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The Need for a Seamless Workflow: It implies that businesses need a unified platform to bring everything together and improve efficiency.
E: Emotion
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Relatable Frustration: It does a great job of tapping into those everyday workplace frustrations. It’s funny and relatable to see the people struggling with their tasks.
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Humorous Relief: The clever use of humor breaks up the tension. The scene with the coffee maker exploding is hilarious, and it highlights how AI can help us avoid these kinds of situations.
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Optimistic Tone: By the end of the ad, the feeling is optimistic. It suggests that with Dialpad, work can be less stressful and more enjoyable.
S: Solution
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Dialpad AI as the Solution: The ad introduces Dialpad AI as the solution that can streamline and improve customer service, sales, and collaboration.
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Unified Platform: It showcases how Dialpad AI brings everything together in one platform, making it easier to manage calls, track sales, and collaborate with teams.
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Happy Customers: Dialpad AI shows how they can lead to happier customers, higher sales, and more productive teams.
O: Outcome
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Improved Communication and Collaboration: The ad suggests that using Dialpad AI can improve communication and collaboration across teams, leading to better results and greater productivity.
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Enhanced Efficiency: The ad implies that Dialpad AI can make your business more efficient, allowing you to focus on what matters—growing your business and building relationships with customers.
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A “Work Beautifully” Future: The viewers are left with a feeling of optimism, suggesting that Dialpad AI can help businesses work better and achieve greater success.
Overall:
The use of humor, visual storytelling, and a relatable situation conveys a powerful message about the value of Dialpad AI – It Won’t Make Your Coffee, But It Will Make You a Rockstar – a fine example of how you can change the game of B2B advertising with the “problemotional” formula.
It’s reminder that B2B video ads can be creative and engaging, and don’t have to be boring, bland and mundane.
