Dialpad’s ad takes a playful jab at the overhyped, sometimes chaotic world of AI by contrasting “bad AI” (confusing, inefficient, frustrating) with Dialpad’s “good AI”—AI that actually works for you. The ad uses humor and quick-cut storytelling to highlight how AI should simplify work, not complicate it.
The Formula (That Works at Any Budget):
AI Confusion = Instant Relatability – The ad kicks off by showing AI at its worst: robotic voices, misinterpretations, and tools that make work harder instead of easier. This exaggerated pain point gets viewers nodding along in recognition.
→ Lesson: Play up the frustrations your audience already feels—it makes your solution more compelling.
Contrast is King – Once the “bad AI” chaos is established, the ad flips to Dialpad’s AI, which just works. Conversations are smoother, calls are transcribed accurately, and productivity soars. The stark difference makes Dialpad’s value immediately clear.
→ Lesson: A strong before-and-after contrast makes your product’s benefits stand out.
Humor That Sticks – The ad leans into lighthearted humor, using dramatic AI fails (like completely botching a transcription) to make its point. The joke lands because it’s rooted in reality—most people have experienced AI gone wrong.
→ Lesson: Humor works best when it reflects real frustrations your audience faces.
Final Verdict:
Dialpad nails the AI conversation by keeping it fun, relatable, and simple. The ad makes a clear case for why “good AI” is better than “bad AI” without drowning the audience in tech jargon. The humor and contrast drive home the message: Dialpad’s AI actually helps, instead of getting in your way.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: Dialpad
LinkedIn: Dialpad LinkedIn Page
