A “Problemotional” Review of 2023’s Best B2B Video Ads: CrowdStrike
CrowdStrike decided to take a classic story, the “Trojan Horse”, and give it a modern spin to show how threats can sneak in where you least expect them. Although it may be a little dramatic, it’s serves as a great reminder of how important it is to be on your guard when it comes to cybersecurity.
P: Problem/Pain
The “It’s a Gift” Dilemma: The video starts with a scene of a group of people (guards) looking at a huge wooden horse. It’s a clever way to show how threats can be disguised, just like the Trojan Horse was.
The “Don’t Trust Appearances” Message: The ad suggests that in the world of cybersecurity, you can’t always trust what you see – threats can come in many forms.
The Need for Powerful Protection: They stress the importance of having robust cybersecurity measures in place.
E: Emotion
Suspense and Tension: The mix of action and suspense keeps you engaged. The scene with the Trojan Horse, the characters looking anxious, and the looming threat all create a feeling of tension.
Relatability: The ad taps into the emotions that businesses experience when facing cybersecurity threats – fear of being hacked, worry about losing data, and the desire to stay safe.
A Sense of Urgency: They reminds us that cyberattacks can happen at any time, so it’s important to be prepared and proactive in protecting your data and systems.
S: Solution
Protecting Your Business: The ad introduces CrowdStrike as a solution to the problem of cybersecurity, showing how their platform helps businesses stay ahead of threats.
The “Protection that Powers You” Tagline: This tagline highlights how CrowdStrike can empower businesses to be more secure and resilient, creating a sense of confidence.
Advanced Threat Detection and Prevention: The ad showcases CrowdStrike’s technology, implying that it’s designed to identify and stop threats before they can cause damage.
O: Outcome
A Safe and Secure Future: The ad suggests that by using CrowdStrike, businesses can create a more secure and resilient environment for their operations. They can feel safe, confident, and protected from the “Trojan Horses” of the digital world.
A More Effective Defense: They convey the idea that they can help businesses fight back against cyberattacks and protect their most valuable data and systems.
A Sense of Control: Viewers are left feeling that if they choose CrowdStrike, their businesses can take control of their cybersecurity and avoid becoming a victim of a cyberattack.
Overall:
It’s a fun ad that makes you think, “Oh, yeah, I need to be more careful!” and does it by creating this sense of urgency through a unique visual style, tapping into a common fear, and adding a touch of humor. This CrowdStrike ad is a great example of how a B2B video ad can use a creative and memorable approach to communicate a serious message.
