BrightHR’s ad featuring football legend Harry Redknapp delivers a comedic twist on the often complex world of HR. Redknapp’s no-nonsense attitude helps simplify the jargon-heavy world of human resources, bringing a refreshing, approachable tone to a traditionally dry subject. Through humorous missteps and a playful script, the ad highlights how BrightHR can make HR easier, more efficient, and surprisingly fun.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad opens with a series of HR headaches: lost paperwork, missed deadlines, and endless paperwork. It’s a chaotic nightmare that everyone can relate to.
→ Lesson: Showcase common frustrations your audience faces, and exaggerate them to get attention quickly.
Humor Through Relatable Struggles – Watching Harry Redknapp struggle with HR tech and “fluff” his way through the confusion is comedic gold. The simplicity of the humor makes the solution (BrightHR) feel accessible and attainable.
→ Lesson: Use familiar pain points and make them fun to show that even something traditionally tedious can be easy and enjoyable with the right tools.
Product as the Simplifier – BrightHR is presented as the effortless solution to these problems. The humorous mishaps highlight the chaotic traditional HR methods and how the platform transforms the process into something streamlined and manageable.
→ Lesson: Present your product as the ultimate solution that takes the chaos out of daily tasks and makes things simple again.
Final Verdict:
BrightHR’s ad cleverly combines humor, simplicity, and a relatable character to address a common problem: over-complicated HR processes. Featuring Harry Redknapp, it positions BrightHR as the refreshing antidote to a traditionally dry and often frustrating task.
Brave-o-meter score:
B-7 | R-8 | A-9 | V-8 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: BrightHR
LinkedIn: BrightHR LinkedIn Page
