Airtable’s “This is How” ad delivers a powerful message about the speed and efficiency with which businesses can track and publish content. The ad positions Airtable as the solution to break free from outdated content management systems, empowering users to organize, track, and publish with unmatched speed and flexibility.
The Formula (That Works at Any Budget):
Relatable Pain Points – The ad opens by showing the frustrations that come with traditional content tracking: slow workflows, outdated tools, and inefficiency. These relatable struggles set the stage for Airtable to present its solution.
→ Lesson: Tap into a common frustration to instantly connect with your audience, making them realize they need a better solution.
Speed & Efficiency as the Hero – Airtable is presented as the tool that helps users move from slow, tedious processes to instant, smooth workflows, allowing businesses to track and publish content at lightning speed.
→ Lesson: Position your product as the ultimate time-saver, offering a fast and efficient solution to common industry pain points.
Simplicity and Power in One Tool – Despite the fast-paced nature of the ad, Airtable demonstrates that its platform isn’t just fast—it’s also simple. Easy-to-use, intuitive features ensure that users can adapt quickly without feeling overwhelmed.
→ Lesson: Show how your product makes life easier, not just faster, to increase its appeal to a broader audience.
Contrast with the Old Way – By contrasting the clunky, outdated methods with Airtable’s sleek, user-friendly interface, the ad showcases how Airtable is the solution for those looking to modernize their content management practices.
→ Lesson: Highlight the stark contrast between old and new to showcase how much better your solution is.
Humor Breakdown:
The humor in the ad comes from the exaggerated portrayal of old-school content management methods, emphasizing just how outdated and cumbersome traditional tools have become. By highlighting how slow and inefficient these tools are in comparison, Airtable cleverly uses humor to underscore its speed and efficiency.
Final Verdict:
Airtable’s ad effectively communicates its core value proposition: speed, efficiency, and ease of use. By showing the old ways of content management as frustrating and slow, Airtable presents itself as the modern solution to accelerate workflows and simplify processes. The ad uses relatable humor and clear contrast to engage its audience and position Airtable as the go-to tool for faster, smarter content management.
Brave-o-meter score:
B-7 | R-9 | A-8 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Airtable
LinkedIn: Airtable LinkedIn Page
