A “Problemotional” Review of 2023’s Best B2B Video Ads: Acora
Acora’s ad is a unique one, for sure. It follows a medieval theme, with knights, horses, and lots of drama, which is a pretty unexpected approach for a B2B video ad, making it a prime example of how to use creative storytelling to connect with an audience.
Here’s a deeper dive into what made this a stand-out video ad, using the PESO framework:
P: Problem/Pain
The “IT Tyranny” of Service Level Agreements (SLAs): The video starts with a scene that evokes a sense of oppression and constraint. It shows a knight on a horse, representing a business leader, but it’s set in a medieval world with knights and armor, which is pretty unusual. The ad highlights the limitations of traditional IT agreements and service level agreements, suggesting that they can often feel stifling and can hinder businesses from reaching their full potential.
The Need for a New Approach: The ad implies that businesses need a fresh approach to IT services, one that puts their needs first and allows them to break free from restrictive agreements.
The “Meaningless” Metrics: Acora highlights how traditional IT agreements focus on metrics that may not be relevant to the real needs of businesses, which can lead to dissatisfaction and a feeling of being underserved.
E: Emotion
Suspense and Action: The ad creates a sense of suspense and action with its dramatic visual style and the scene of the knights riding into battle. It captures attention and makes the ad more engaging.
The Fight for a Better Future: They convey this feeling of anticipation and a need for change. It suggests that businesses are ready to fight for a better future with IT services that are more aligned with their needs.
A Sense of Empowerment: It conveys a sense of empowerment, showing how businesses can take control of their IT services and achieve their goals.
S: Solution
Acora: Led by Experience: The ad introduces Acora as a solution for businesses seeking a better approach to IT services.
A Modern Approach to IT: The ad implies that Acora offers a more modern and forward-thinking approach to IT services, focusing on collaboration, flexibility, and meeting the real needs of businesses.
The Power of a True Partnership: The ad suggests that Acora is a partner that can help businesses overcome the challenges of traditional IT agreements and build a stronger, more secure future.
O: Outcome
A New Era for IT: The ad suggests that Acora is ushering in a new era for IT services, one that is more responsive to business needs, empowers teams, and creates a more positive experience.
More Effective IT Solutions: The ad implies that by choosing Acora, businesses can get better IT solutions that can help them achieve their goals.
A Brighter Future: Acora creates this sense of optimism for their viewers, suggesting that with their solution, businesses can embrace the power of technology and reach their full potential.
Overall:
Acora gives us a masterclass in how following the “problemotional” formula can set your B2B video ad apart, especially in such a competitive landscape – this combination of drama, humor, and a sense of empowerment creates that opportunity for Acora to amplify the need for a new approach to IT services.
