A “Problemotional” Review of 2023’s Best B2B Video Ads: ABLOY
Abloy used a clever, slightly over-the-top approach to show why security is a top concern for businesses and how Abloy’s solutions can keep you safe. It’s a fun and memorable ad that doesn’t rely on the usual dull, and serious B2B video advertising playbook.
Here’s a breakdown of why their video hits the mark using the PESO framework:
P: Problem/Pain
The Risk of Security Breaches: The ad opens with a scene of a bank heist. The would-be criminals are trying to crack the vault, but they are thwarted by the strength of the vault’s security. This immediately highlights the problem of vulnerability and the threat of security breaches for businesses.
The Need for Reliable Protection: They shows how important it is to have strong security measures in place. It suggests that businesses need to be vigilant and proactive in protecting their assets.
The Cost of Insecurity: The video implies that a security breach can have significant financial and reputational consequences for businesses.
E: Emotion
Suspense and Intrigue: It creates a sense of suspense and intrigue with its action-packed, almost movie-like opening, capturing the audience’s attention and makes viewers want to see what happens next.
Humor in the Unexpected: The ad adds humor with its slightly over-the-top visuals, like the security guard casually eating donuts while the vault is being breached. The unexpected nature of this scene adds a comedic element to the ad, making it more memorable and engaging.
The “Keyvolution” Idea: The ad plays with the idea of a security “revolution” using the term “Keyvolution.” This highlights how technology is transforming the security landscape and how businesses need to adopt innovative solutions.
S: Solution
Abloy: For Trust: The video introduces Abloy as the solution to the security problem, highlighting its role in providing a trusted and secure system for businesses.
Advanced Security Solutions: It suggests that Abloy offers a range of advanced security solutions that can protect businesses from a variety of threats.
A Secure Future: The ad implies that by choosing Abloy, businesses can build a secure future and avoid the risks of security breaches.
O: Outcome
Peace of Mind: It shows the positive outcome of using Abloy’s security solutions. The security guards are confident and capable, suggesting that with Abloy’s technology, businesses can have peace of mind.
Protecting Your Business: Abloy emphasizes the protection that they offer, showing how the criminals are thwarted by the strength of the vault and the vigilance of the security team.
A Safer and More Secure Future: It leaves viewers with the feeling that, with Abloy’s security solutions, businesses can be more secure, more confident, and better protected from threats.
Overall:
It does a great job of showcasing the value of Abloy’s solutions in a way that is both engaging and memorable, and demonstrates that by using the “problemotional” approach you can tak your B2B video as from boring to brave.
The combination of compelling visuals, humor and suspense effectively communicates the importance of security, making it a strong contender for one of the best B2B video ads of the year.
