Black Camel — B2B video agency
B2B product explainer video

Get a free Film Blueprintfor your product explainer.

01

Competitor research

Competitor research

We analyse the landscape, spot what is working and what is not, and find your unique edge.

Output
  • Competitor analysis
  • Messaging gaps
  • Key opportunities
02

Teardown

Teardown

We break down what makes top-performing films work, and what we can do better.

Output
  • Ad analysis
  • What is working
  • What to improve
03

Creative brief

Creative brief

We turn the insight into a clear brief, with a sharp message, the right tone and one bold idea.

Output
  • Core message
  • Audience
  • Tone and style
  • Key deliverables
04

Concepts

Concepts

We develop concept directions, each built on a different central idea.

Output
  • Visual concepts
  • Storylines
  • Script direction
05

Script

Script

We write a tight, cinematic script that turns the message into a story worth finishing.

Output
  • Full script
  • Scene breakdown
  • Visual direction
  • Voice-over notes
06

Storyboard

Storyboard

We map every shot, so the film is agreed on paper before a camera is switched on.

Output
  • Shot list
  • Storyboard
  • Visual references
  • Final flow

You pay $0 until you sign off the storyboard.

The work

Four explainers.None needed explaining.

Pointr
MapScale
LexisNexis Risk Solutions
300 ID Checks
Thales & Exclusive Networks
Conceptual Explainer
Purchasely
Conceptual Explainer
The problem

If your explainer needs explaining,we have a problem. Let's fix that.

We make product videos for complex B2B tech without defaulting to whiteboards, floating UI or the same old visual wallpaper. Trusted by Thales, LexisNexis Risk Solutions and Purchasely.

Free Film Blueprint · You pay $0 until storyboard sign-off

Turnaround  ·  Brief Mon → Concepts Mon +7
Window  ·  Day 00 → Day 28
Trust

From forgettable.To indispensable.

That is what we are hired to produce. You are the hero. We are the guide.

Jon Holden
How do you NOT make SAP boring? Ask Black Camel to help! Their videos literally took our audience on a journey they will never forget.
Jon Holden Chief Revenue Officer · Aventi Solutions
Ray Bugg
Not only did we win an award, but this video campaign gave us the lowest cost per registration we have ever had.
Ray Bugg CEO · Digit FYI
— The brands behind the four films
Pointr
LexisNexis
Thales
Exclusive Networks
— Clutch, 2026
— Check us rather than take our word for it

5.0 on Clutch  ·  four client reviews

The product marketers we work with come back for the next launch and the next explainer. The people who pitch you are the people in the brief, the storyboard and the final cut.

Brief us

Two ways in.Both are short.

— Route 01
Send the brief

A real person reads it and replies, usually within hours.

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PDFs, decks, references — drop them here.
Got a budget in mind? (USD)
— Route 02
Book a call

Thirty minutes on a live calendar. Bring the product that takes twenty minutes to explain.