ClickUp uses humor to show what happens when engineering teams rely on too many disconnected tools. The ad exaggerates the chaos—missed tasks, miscommunication, and total confusion. The message is clear: without one platform to manage everything, work gets messy. ClickUp offers the solution with one place to manage tasks, documents, timelines, and more.
The Formula (That Works at Any Budget)
Common Frustrations + Visual Exaggeration = Strong Hook
Engineers face real problems every day—missed updates, broken handoffs, and tool overload. This ad turns those struggles into a funny, fast-moving nightmare.
→ Lesson: Make the pain feel familiar, then make it funny.
Too Many Tools + One Simple Platform = Clear Message
The team tries to juggle multiple platforms. Nothing works. Enter ClickUp—one space for everything.
→ Lesson: Show the before-and-after clearly. Let the contrast sell your product.
Fast Pacing + Visual Comedy = Memorable Ad
The short runtime, clear visuals, and strong editing make the message stick.
→ Lesson: Keep the story tight and easy to follow.
Humor Breakdown
The humor comes from exaggerated engineering fails—missed bugs, confused teammates, and frantic meetings. It’s silly, but real enough to feel true. That makes it both funny and effective.
→ Lesson: Use humor based on reality to connect and convert.
Final Verdict
ClickUp’s “Not Using ClickUp Is an Engineer’s Nightmare” turns real workflow pain into a sharp, funny story. It shows what goes wrong without ClickUp—and how much smoother things get when you use it. The ad speaks directly to engineering and product teams who need less chaos and more clarity.
BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-7 | E-5
BRAVE – 6.2/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
