Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation.
The Formula (That Works at Any Budget):
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Exaggerated Reactions = Immediate Engagement – The main character’s comically extreme excitement about discovering Zoho One makes it impossible to ignore. His energy is infectious, making the audience curious about what’s so amazing.
→ Lesson: Dial up the enthusiasm to make even “boring” topics exciting. -
Contrasting Emotional States = Comedy Gold – The people around him are confused or indifferent, which only makes his over-the-top energy funnier.
→ Lesson: Play with contrasts—overreactions land better when surrounded by normal reactions. -
Clear Product Value Without the Sales Pitch – Instead of diving into features, the ad makes it clear that Zoho One solves everything in one place—but without sounding like a corporate sales pitch.
→ Lesson: Sell the emotion first, the product second.
Humor Breakdown:
Absurd enthusiasm – The protagonist reacts as if he’s won the lottery, but it’s just business software. That contrast between reality and reaction creates instant comedy.
Straight-faced surroundings – The lack of excitement from everyone else makes his reaction even funnier.
Physical comedy – From animated facial expressions to outlandish body language, the humor isn’t just in the script—it’s in the performance.
Final Verdict:
Zoho One takes a bold, humorous approach to business software, proving that even “serious” B2B products can be marketed with fun and energy. The ad’s comedic exaggeration makes Zoho One stand out in a sea of forgettable software ads.
Brave-o-meter score:
B-5 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.2/10
Watch the full ad & learn more:
Website: Zoho
LinkedIn: Zoho LinkedIn Page
