Monday CRM takes a satirical jab at the struggles of bad CRM software by framing it as a humanitarian crisis. CRMCare.org—a fictional relief organization—”rescues” teams from outdated, inefficient CRMs, treating their suffering as a dire emergency. The ad blends mock-serious philanthropy with over-the-top dramatization to hammer home the pain of clunky CRMs and the relief Monday CRM provides.
The Formula (That Works at Any Budget):
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Over-Dramatization of a Common Problem – The ad presents slow, confusing CRMs as a humanitarian crisis, complete with emotional pleas and dramatic visuals.
→ Lesson: Taking a serious tone for a non-serious problem can make humor land even harder. -
A Fake Nonprofit as a Comedy Device – By mimicking charity PSAs, CRMCare.org makes the inefficiencies of bad software feel ridiculous, making Monday CRM’s ease-of-use seem like a lifesaving upgrade.
→ Lesson: Fake organizations and satirical exaggeration can make even boring B2B pain points feel entertaining and urgent. -
Sharp Contrast Between “Suffering” and “Salvation” – The bleak, hopeless tone of users struggling with old CRMs shifts dramatically once Monday CRM is introduced, making the solution feel even more impactful.
→ Lesson: Dial up the struggle before revealing the fix—the bigger the pain, the bigger the relief.
Final Verdict:
This is brilliant SaaS humor—turning a dry topic (CRM frustrations) into a cinematic crisis. By parodying humanitarian PSAs, Monday CRM transforms software fatigue into something both ridiculous and painfully relatable.
Brave-o-meter score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10
Watch the full ad & learn more:
Website: Monday CRM
LinkedIn: Monday.com
