Grammarly | Blow Your Workload Out of the Water

If you’ve ever been buried under a mountain of emails, documents, or messages, you know the struggle. Grammarly gets it—and this ad turns that stress into a smooth, streamlined experience. By highlighting how Grammarly can help you clear the clutter, the ad showcases the power of having an AI-powered assistant that ensures your writing flows with ease.

The Formula (That Works at Any Budget):

Efficiency = Clarity – Grammarly doesn’t just fix mistakes—it makes your communication sharper and more effective, saving you time.
→ Lesson: The best tools don’t just make things easier; they make you more productive.

Real-Life Problem, Real-Life Solution – The ad focuses on a universal struggle: the never-ending workload. Grammarly swoops in as the effortless solution.
→ Lesson: Addressing a common pain point makes your solution resonate with the audience.

Subtle Product Placement – No flashy gimmicks or overwhelming features—just Grammarly working its magic in the background.
→ Lesson: Let the product speak for itself by showing how it fits seamlessly into daily tasks.

Type of Humor:

Situational Humor – The ad doesn’t use overt jokes but creates humor from the relatable, everyday struggle of being overwhelmed by work. The calm and methodical tone turns the stress of a busy workday into something almost soothing, offering relief with a touch of dry humor.
→ Lesson: Humor doesn’t always have to be punchlines—it can also come from the relief of a painful situation.

Final Verdict:
Effortless and on-point. Grammarly’s ad delivers a clear message without overcomplicating things. It’s the perfect reminder that productivity doesn’t have to be a battle—it can be a smooth, easy process.

Brave-o-meter score: 

B-8 | R-9 | A-9 | V-9 | E-9

BRAVE – 8.8/10 

Watch the full ad & learn more:

Website: https://www.grammarly.com

LinkedIn: https://www.linkedin.com/company/grammarly

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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