Cloudbeds takes us on a time-traveling journey in “Revenge of the Traveler – Life Before Cloudbeds”, showing the chaotic and outdated methods hotels used to manage reservations before embracing the modern, efficient solution Cloudbeds offers. Through humor and exaggerated scenarios, the ad highlights the struggles of the past while positioning Cloudbeds as the ultimate game-changer for the hospitality industry.
The Formula (That Works at Any Budget)
Exaggerated Pain Points = Instant Engagement – The ad amplifies the frustration of managing hotel bookings the old way, turning small inconveniences into hilarious, over-the-top situations. The humor makes the audience feel the pain of outdated processes.
→ Lesson: Take real problems your audience faces and exaggerate them to highlight the value of your product.
Humor Through Relatable Struggles – The ad features the classic struggles of old-school reservation systems, like frantic paperwork and miscommunication. These scenarios are humorously familiar to anyone who’s worked in the hospitality industry.
→ Lesson: Use humor to make your product’s solution feel not just practical, but absolutely essential.
Clear Contrast = Powerful Message – By juxtaposing life before Cloudbeds with the smooth, modern processes it offers, the ad clearly communicates the efficiency and simplicity Cloudbeds brings to the table.
→ Lesson: Contrast is a powerful storytelling tool to highlight the positive impact your product has on a situation.
Simplicity = Focused Message – The commercial doesn’t dive deep into features or complex technicalities. Instead, it focuses on the simplicity and convenience Cloudbeds provides, keeping the message clear and easy to understand.
→ Lesson: Don’t overcomplicate the narrative—focus on the core benefit and keep the message simple.
Humor Breakdown:
The humor in this ad is situational and exaggerated. It builds on the relatable frustrations of the past and turns them into absurd, comedic moments. This style of humor makes the brand approachable while also highlighting the benefits of switching to Cloudbeds. It’s the perfect blend of entertainment and practicality, making the product solution feel not just necessary, but urgent.
Final Verdict:
Cloudbeds delivers a clever, fun, and impactful message through “Revenge of the Traveler – Life Before Cloudbeds”. The ad successfully combines humor, relatability, and contrast to show how outdated processes are holding the hospitality industry back—and how Cloudbeds can solve those problems effortlessly.
Brave-o-meter score:
B-8 | R-8 | A-9 | V-8 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Cloudbeds
LinkedIn: Cloudbeds LinkedIn Page
