Usually, these comparison pages are written by some dude offshore.
And they have absolutely no idea what theyโre talking about.
โHow to choose a corporate video production agency? Make sure theyโre good at what they do!โ
Yeah, great, thanks Captain Obvious.
This Top 6 of Corporate Video Production Agencies will be a bit different.
How I picked the Best Corporate Video Production Agencies
Iโve put this list together for a CMO.
And if youโre not the CMO, even better โ youโre probably doing the heavy lifting by presenting the research to someone above you.
Iโve put together this list as someone who actually knows what itโs like to run campaigns and manage the insane amount of pressure to deliver results using video.
This isnโt just a roundup of random agencies. Iโve personally reviewed them based on three key criteria:
1) My Experience as a Marketing Director
As someone who:
- Is the Director of Marketing in a B2B agency that works closely with CMOs
- Has built video strategies for lead generation, brand awareness, and everything in between
- Understands how big purchases feels (like wearing a white shirt while eating spaghetti)
2) Feedback from Actual CMOs
Iโve dug through real CMO reviews to find out which agencies they recommendโand why. Thereโs no fluff here, just genuine feedback on what worked and what didnโt.
3) Strategic Thinking
The real value isnโt just in a flashy campaignโitโs in how the agency thinks. Whatโs their POV? Are they just ticking boxes, or do they actually push you toward the outcome you need?
How to choose a Corporate Video Production Agency
Iโm not here to tell you how to choose an agencyโyou know your needs better than anyone.
Without being too much like Captain Obvious, I will say this โ something you already know but might need reminded.
No one buys a video just for the sake of having it. You buy it to solve a problem and achieve a specific outcome.
Thatโs why youโre better off with a specialist agency rather than a generalist.
Sure, most agencies can produce any type of video, but unless they specialize in the kind of video you need, your chances of hitting your goals drop.
A specialist has done it time and time again. They have the data, the insights, and the experience to deliver results because theyโve already helped others get there.
So if thereโs any doubt in your considerationโฆ
Specialist agencies are almost always the smarter choice.
Video fits into a campaign like a puzzle. If the agency doesnโt understand the big picture of the puzzle, how would they know how to create a piece that fits?
The Types of Corporate Video Production Services In The List
Iโve found the best specialist agency for each specific type of video a corporation might need:
1. Video Podcasts
2. Brand Video Ads
3. Explainer Videos
4. Animated Videos
5. Testimonial Videos
6. Documentary Videos
The List of Each Type of Corporate Video Production Agency
Best for Corporate Video Podcasts: Sweetfish
Usage
Ideal for companies looking to create engaging thought leadership content and make your corporationโs SMEs famous.
Marketerโs Review
Iโve had the founder of Sweetfish, James Carbary, come on my podcast, B2B Strategy, to talk about his book Content Based Networking. Weโve stayed good friends, hopping on calls to jam about marketing.
These guys know how to make DAMN good video content for podcasts and social. And if youโre into building relationships with your ideal customer (who isnโt?), they have a really unique approach of building an audience and network through podcasting. James himself is the host of one the most well-known marketing podcasts, B2B Growth. In other words, they donโt just make good content; they know how to use content for B2B marketing.
Pricing Range
Sweetfish offers video podcast packages starting at $12,000, which includes pre-production, recording, and editing for a series of episodes.
Results
Best for Corporate Brand Video Ads: Black Camel Agency
Marketerโs Review
This one is us. Oops. Itโd be a bit weird for me to give ourselves a โreviewโ.
So instead, Iโll state the problem with most corporate brand video ads:
Most brand video ads are about the brand. They say, โLook at us! Weโre so special!โ And in most corporate brands, the videos are so boring youโd forget it 3 seconds after watching it. But 1) buyers care about themselves and 2) you canโt bore them into listening and remembering. Instead, the message needs to be about the problem buyers have and communicated in an emotional way (almost always humor). This way, they remember your brand as the go-to solution to a specific problem when they come to face it.
Pricing Range
Low-range, $6k to $12k. Actors included. Our studio is based in Cape Town, which means more bang for your buck.
Usage
Emotional (almost always humor) video ads that get your brand remembered by the 95% out-of-market buyers as the solution to a specific problem (mental availability). These are the top of funnel ads that make your performance ads work more effectively.
Video Example
Results
To quote our client (not this video), Ray Bugg (CEO) of Digit FYO: โNot only did we win an award, but this video campaign also gave us the lowest cost per registration we have ever had.โ
Best for Corporate Explainer Video Production: Explainify
Usage
Ideal for creating videos (often using animation) to clarify product features, onboard new customers, internal communication, or show the value of a service or product on landing pages.
Pricing Range
Mid-range
Marketerโs Review
Explainifyโs ability to distill complex messages into engaging, bite-sized videos is what sets them apart. They understand that an explainer video isnโt just about being clearโitโs about strategically crafting a message that guides the viewer toward an โahaโ moment. From scripting to storyboarding to final production, they ensure the content aligns with the larger marketing and sales strategy, making them a go-to for any CMO needing a video that explains and educates.
Best for Corporate Animated Videos: Wyzowl
Usage
Ideal for more branded and easy-to-consume website explainer videos, product walkthroughs, training videos, or internal communications.
Marketerโs Review
Wyzowl is a great example of specialization. They do one thing (animated videos) but for each industry instead of everything for one industry. And this knowledge of everything about animated videos shows up in their content.
Pricing Range
Mid-range budget. Thanks to the lower costs of animation in place of using humans in a rented space, these kinds of corporate videos are typically low cost.
Video Example
Best for Corporate Testimonial Video Production: Testimonial Hero
Usage
Ideal for building trust with ICP in bottom funnel ads, the website, and sales conversations.
Marketerโs Review
Testimonial Hero makes all kinds of testimonialsโฆbut only that! Remote customer testimonials, on-site customer testimonials, and event testimonials. What I like most about Testimonial Hero is that itโs not just a delivered video. Thereโs a strategic approach to capturing whatโs said, how itโs said, and put into a story that gets viewers to watch all the way through and take an action.
Pricing Range
Remote video testimonials start at $3,300. On-site video testimonials start at $7,800.
Video Example
Best for Corporate Documentary Videos: Hackstone
Usage
Ideal for producing corporate videos that have in-depth stories about the problem your brand solves, a change in the world, or a movement you are leading.
Pricing Range
Mid-range
Marketerโs Review
My friend who worked at BombBomb as VP of Marketing has used Hackstone 2 times for documentary style videos, focusing on the problem that his company solves.
Hackstoneโs approach to corporate video feels more like filmmaking than marketing. Their documentary-style videos capture the raw, real essence of a brand or subject matter, making them stand out in an era of overly produced corporate content. If youโre looking for a video that doesnโt just โsellโ but inspires and connects on an emotional level, Hackstone is your go-to agency. Their attention to detail, storytelling prowess, and ability to make even mundane corporate topics feel cinematic are unparalleled.
Video Example
I hope this helped you understand the differences of each kind of corporate video production agency!