Top 6 Corporate Video Production Agencies | CMO’s Guide

Top 6 Corporate Video Production Agencies | CMO’s Guide

The image cover for the best corporate video production agency article.

Share This Post

Usually, these comparison pages are written by some dude offshore.

And they have absolutely no idea what theyโ€™re talking about.

โ€œHow to choose a corporate video production agency? Make sure theyโ€™re good at what they do!โ€

Yeah, great, thanks Captain Obvious.

This Top 6 of Corporate Video Production Agencies will be a bit different.

How I picked the Best Corporate Video Production Agencies

Iโ€™ve put this list together for a CMO.

And if youโ€™re not the CMO, even better โ€“ youโ€™re probably doing the heavy lifting by presenting the research to someone above you.

Iโ€™ve put together this list as someone who actually knows what itโ€™s like to run campaigns and manage the insane amount of pressure to deliver results using video.

This isnโ€™t just a roundup of random agencies. Iโ€™ve personally reviewed them based on three key criteria:

1) My Experience as a Marketing Director

As someone who:

  • Is the Director of Marketing in a B2B agency that works closely with CMOs
  • Has built video strategies for lead generation, brand awareness, and everything in between
  • Understands how big purchases feels (like wearing a white shirt while eating spaghetti)

2) Feedback from Actual CMOs

Iโ€™ve dug through real CMO reviews to find out which agencies they recommendโ€”and why. Thereโ€™s no fluff here, just genuine feedback on what worked and what didnโ€™t.

3) Strategic Thinking

The real value isnโ€™t just in a flashy campaignโ€”itโ€™s in how the agency thinks. Whatโ€™s their POV? Are they just ticking boxes, or do they actually push you toward the outcome you need?

How to choose a Corporate Video Production Agency

Iโ€™m not here to tell you how to choose an agencyโ€”you know your needs better than anyone.

Without being too much like Captain Obvious, I will say this โ€“ something you already know but might need reminded.

No one buys a video just for the sake of having it. You buy it to solve a problem and achieve a specific outcome.

Thatโ€™s why youโ€™re better off with a specialist agency rather than a generalist.

Sure, most agencies can produce any type of video, but unless they specialize in the kind of video you need, your chances of hitting your goals drop.

A specialist has done it time and time again. They have the data, the insights, and the experience to deliver results because theyโ€™ve already helped others get there.

So if thereโ€™s any doubt in your considerationโ€ฆ

Specialist agencies are almost always the smarter choice.

Video fits into a campaign like a puzzle. If the agency doesnโ€™t understand the big picture of the puzzle, how would they know how to create a piece that fits?

The Types of Corporate Video Production Services In The List

Iโ€™ve found the best specialist agency for each specific type of video a corporation might need:

1. Video Podcasts

2. Brand Video Ads

3. Explainer Videos

4. Animated Videos

5. Testimonial Videos

6. Documentary Videos

The List of Each Type of Corporate Video Production Agency

Best for Corporate Video Podcasts: Sweetfish

Usage

Ideal for companies looking to create engaging thought leadership content and make your corporationโ€™s SMEs famous.

Marketerโ€™s Review

Iโ€™ve had the founder of Sweetfish, James Carbary, come on my podcast, B2B Strategy, to talk about his book Content Based Networking. Weโ€™ve stayed good friends, hopping on calls to jam about marketing.

These guys know how to make DAMN good video content for podcasts and social. And if youโ€™re into building relationships with your ideal customer (who isnโ€™t?), they have a really unique approach of building an audience and network through podcasting. James himself is the host of one the most well-known marketing podcasts, B2B Growth. In other words, they donโ€™t just make good content; they know how to use content for B2B marketing.

Pricing Range

Sweetfish offers video podcast packages starting at $12,000, which includes pre-production, recording, and editing for a series of episodes.

Results

Best for Corporate Brand Video Ads: Black Camel Agency

Marketerโ€™s Review

This one is us. Oops. Itโ€™d be a bit weird for me to give ourselves a โ€œreviewโ€.

So instead, Iโ€™ll state the problem with most corporate brand video ads:

Most brand video ads are about the brand. They say, โ€œLook at us! Weโ€™re so special!โ€ And in most corporate brands, the videos are so boring youโ€™d forget it 3 seconds after watching it. But 1) buyers care about themselves and 2) you canโ€™t bore them into listening and remembering. Instead, the message needs to be about the problem buyers have and communicated in an emotional way (almost always humor). This way, they remember your brand as the go-to solution to a specific problem when they come to face it.

Pricing Range

Low-range, $6k to $12k. Actors included. Our studio is based in Cape Town, which means more bang for your buck.

Usage

Emotional (almost always humor) video ads that get your brand remembered by the 95% out-of-market buyers as the solution to a specific problem (mental availability). These are the top of funnel ads that make your performance ads work more effectively.

Video Example

Results

To quote our client (not this video), Ray Bugg (CEO) of Digit FYO: โ€œNot only did we win an award, but this video campaign also gave us the lowest cost per registration we have ever had.โ€

Best for Corporate Explainer Video Production: Explainify

Usage

Ideal for creating videos (often using animation) to clarify product features, onboard new customers, internal communication, or show the value of a service or product on landing pages.

Pricing Range

Mid-range

Marketerโ€™s Review

Explainifyโ€™s ability to distill complex messages into engaging, bite-sized videos is what sets them apart. They understand that an explainer video isnโ€™t just about being clearโ€”itโ€™s about strategically crafting a message that guides the viewer toward an โ€œahaโ€ moment. From scripting to storyboarding to final production, they ensure the content aligns with the larger marketing and sales strategy, making them a go-to for any CMO needing a video that explains and educates.

Best for Corporate Animated Videos: Wyzowl

Usage

Ideal for more branded and easy-to-consume website explainer videos, product walkthroughs, training videos, or internal communications.

Marketerโ€™s Review

Wyzowl is a great example of specialization. They do one thing (animated videos) but for each industry instead of everything for one industry. And this knowledge of everything about animated videos shows up in their content.

Pricing Range

Mid-range budget. Thanks to the lower costs of animation in place of using humans in a rented space, these kinds of corporate videos are typically low cost.

Video Example

Best for Corporate Testimonial Video Production: Testimonial Hero

Usage

Ideal for building trust with ICP in bottom funnel ads, the website, and sales conversations.

Marketerโ€™s Review

Testimonial Hero makes all kinds of testimonialsโ€ฆbut only that! Remote customer testimonials, on-site customer testimonials, and event testimonials. What I like most about Testimonial Hero is that itโ€™s not just a delivered video. Thereโ€™s a strategic approach to capturing whatโ€™s said, how itโ€™s said, and put into a story that gets viewers to watch all the way through and take an action.

Pricing Range

Remote video testimonials start at $3,300. On-site video testimonials start at $7,800.

Video Example

Best for Corporate Documentary Videos: Hackstone

Usage

Ideal for producing corporate videos that have in-depth stories about the problem your brand solves, a change in the world, or a movement you are leading.

Pricing Range

Mid-range

Marketerโ€™s Review

My friend who worked at BombBomb as VP of Marketing has used Hackstone 2 times for documentary style videos, focusing on the problem that his company solves.

Hackstoneโ€™s approach to corporate video feels more like filmmaking than marketing. Their documentary-style videos capture the raw, real essence of a brand or subject matter, making them stand out in an era of overly produced corporate content. If youโ€™re looking for a video that doesnโ€™t just โ€œsellโ€ but inspires and connects on an emotional level, Hackstone is your go-to agency. Their attention to detail, storytelling prowess, and ability to make even mundane corporate topics feel cinematic are unparalleled.

Video Example

I hope this helped you understand the differences of each kind of corporate video production agency!