Wynter | Your Daughter’s Hand

Wynter flips the script on the traditional customer feedback ad by placing it in the most unlikely setting: an old-fashioned, high-stakes negotiation for a daughter’s hand in marriage. Instead of discussing love or family values, the father grills the suitor with data-backed audience insights—because, in the world of Wynter, every major decision should be driven by customer research.

The Formula (That Works at Any Budget):

Absurd Juxtaposition = Maximum Impact – A formal, old-world ritual meets modern marketing language, creating instant comedic contrast.
Lesson: Placing your business solution in an unexpected, exaggerated context makes it more memorable.

Exaggerated Authority = Brand Credibility – The father treats audience research as an absolute necessity, reinforcing the importance of Wynter’s offering.
Lesson: Position your product as the “non-negotiable” factor in success, just like this ad does with customer feedback.

Conversational, Not Salesy = Natural Engagement – The script avoids direct selling and instead delivers the message through engaging dialogue.
Lesson: A strong narrative keeps audiences watching—focus on storytelling first, selling second.

Humor Breakdown:

Deadpan Delivery – The father’s intense, no-nonsense approach to customer research makes the absurdity even funnier.
Role Reversal – The young suitor, expecting traditional questions, is instead grilled on data and insights.
Marketing Speak in a Personal Moment – Using business jargon in a deeply personal scenario creates unexpected comedic tension.

Final Verdict:

Wynter turns customer feedback into something so essential, even life-changing decisions require it. The humor is clever, the execution is sharp, and the message lands effortlessly.

Brave-o-meter score: 

B-9 | R-9 | A-8 | V-9 | E-8

BRAVE – 9/10

Watch the full ad & learn more:
Website: Wynter
LinkedIn: Wynter LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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