Gong’s Super Bowl ad takes a humorous approach to demonstrate the power of its sales intelligence platform. The commercial exaggerates the idea of using outdated methods in sales, illustrating how Gong’s modern solution can give sales teams the insights and data they need to make smarter decisions and close deals more efficiently.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad amplifies the ridiculousness of trying to close sales without modern technology, using over-the-top characters and situations. This makes the value of Gong’s solution clear and immediate.
→ Lesson: Amplify common frustrations to quickly show how your product provides an essential fix.
Humor Through Relatability – The ad uses humorous scenarios that any sales professional can relate to, showing how sales are often a trial-and-error process, but with Gong, success is much more predictable.
→ Lesson: When your audience can laugh at themselves, they’re more likely to connect with your message.
Clear Product Differentiation = Memorable Message – By showing the contrast between old-school methods and Gong’s data-driven platform, the ad establishes Gong as a modern solution that leads to smarter, more effective sales strategies.
→ Lesson: Use contrast to make your product stand out and clarify its benefits.
Quick Pacing = High Energy – The commercial’s fast pacing matches the high-stakes, high-energy world of sales, keeping the audience’s attention while reinforcing the urgency of having the right tools for the job.
→ Lesson: Match the pacing of your ad to the energy of your product and industry.
Humor Breakdown:
The humor in this ad is situational and absurd. It exaggerates the chaos and unpredictability of sales without proper tools, making the audience laugh at the absurdity while simultaneously recognizing the truth in the exaggerated scenarios. This lighthearted humor helps make the product feel approachable and essential, without being overly technical or serious.
Final Verdict:
Gong’s Super Bowl ad successfully combines humor, relatability, and clear product benefits to engage the audience. It’s a fun, memorable way to show how Gong helps sales teams perform better by eliminating the guesswork and providing actionable insights. The ad uses exaggeration and humor to communicate its value in an engaging way.
Brave-o-meter score:Â
B-9 | R-9 | A-8 | V-7 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: Gong.io
LinkedIn: Gong LinkedIn Page
