A “Problemotional” Review of 2023’s Best B2B Video Ads: Autodesk
It’s beautiful. It’s powerful. It emphasizes the importance of protecting our coral reefs. Even though it’s a B2B ad for Autodesk, it feels more like an empowering public service announcement, that reminds us that we can all make a difference.
Although, it’s a little less “problemotional” and a little more “feel-good”, it’s still B2B gold when we dive deeper with the PESO framework:
P: Problem/Pain
The Threat to Coral Reefs: Opening with a diver exploring a beautiful coral reef, it immediately shows us the incredible beauty of these ecosystems and how important they are for our planet. Then, it shifts to show the damage being done by climate change, highlighting the alarming reality of coral bleaching.
The Urgency of Action: It emphasizes the urgency of finding solutions to protect coral reefs, suggesting that we need to act now before it’s too late.
The Need for Innovation: The ad implies that new technologies and solutions are needed to help restore and protect these vital ecosystems.
E: Emotion
A Call to Action: The ad embraces emotion to inspire viewers to take action. The beautiful shots of the coral reefs and the passionate message from the scientists create a sense of urgency and inspire us to want to make a difference.
Visual Storytelling: The combination of underwater shots and footage of the technology creates a compelling visual story. It’s both inspiring and informative.
A Message of Hope: By showing how Autodesk technology is being used to develop innovative solutions, the ad offers a message of hope. It suggests that we can overcome the challenges we face and create a brighter future for our planet.
S: Solution
Autodesk: The Power of Design and Technology: It introduces Autodesk as a company that’s driving innovation and using technology to create positive change.
Coral Maker: A Technological Solution: Autodesk showcases how their technology is being used to develop “Coral Maker,” a solution that can help restore coral reefs.
A Partnership for a Sustainable Future: The ad supports the idea that by using Autodesk technology, we can work together to create a more sustainable future.
O: Outcome
A Brighter Future for Reefs: The ad shows the potential for a better future for coral reefs, with the hope of seeing them restored and thriving again.
A Sense of Purpose and Possibility: This video inspires viewers to believe that they can make a difference by supporting innovative solutions and working together to protect our planet.
A World Where Technology Saves the Day: Their viewers are left feeling hopeful and creates a sense of possibility that technology can be used to solve some of the world’s most pressing challenges.
Overall:
This video as is more than just a product showcase; it’s a call to action and is a model example of that B2B videos can effectively communicate an empowering message.
Autodesk’s combination of stunning visuals, an inspiring narrative, and a sense of urgency enabled them to connect with their viewers and inspire them to make a difference, and did so in a completely adventurous and standout way.
