GoDaddy’s ad, “Become Visible,” highlights the importance of digital presence for small businesses. The commercial humorously explores how a lack of online visibility can keep businesses in the shadows, emphasizing GoDaddy’s tools to help businesses grow and succeed in the digital space.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad amplifies the frustrations of a small business trying to get noticed without an online presence, showing a comically invisible business.
→ Lesson: Start by highlighting common challenges your audience faces, then demonstrate how your solution eliminates these problems.
Humor Through Relatable Struggles – The exaggerated invisibility of the business is something many entrepreneurs can relate to, especially when starting without a solid digital strategy.
→ Lesson: Use humor to highlight problems your audience faces in a light-hearted, relatable way.
Product as the Hero – GoDaddy’s tools aren’t the focus of the ad, but they’re subtly positioned as the key to getting out of the shadows. The solution isn’t just a nice-to-have, it’s the difference between remaining unnoticed and thriving.
→ Lesson: Keep the focus on the audience’s needs and let your product naturally emerge as the solution.
Clear Call to Action = Quick Decision – The commercial clearly directs viewers to take action and get started with GoDaddy to boost their online visibility.
→ Lesson: End your ad with a clear, simple call to action that makes it easy for your audience to follow through.
Humor Breakdown:
The humor in the ad is light, quirky, and exaggerated. By showing the business literally blending into its surroundings and being “invisible,” the commercial makes the point that being unseen is a serious problem, but one that’s easily solved with GoDaddy’s services. The absurdity of the invisibility angle makes the solution feel not just practical, but urgent and necessary.
Final Verdict:
GoDaddy’s “Become Visible” ad cleverly uses humor and exaggeration to convey the importance of digital presence for small businesses. The ad’s playful tone makes the message accessible and engaging while clearly demonstrating the benefits of using GoDaddy to get noticed online.
Brave-o-meter score:
B-8 | R-7 | A-8 | V-6 | E-7
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: GoDaddy
LinkedIn: GoDaddy LinkedIn Page
