FloQast’s ad takes a hilarious and painfully relatable approach to accounting stress by visualizing financial anxiety as literal “anxiety animals” wreaking havoc in the office. From panicked accountants dodging a charging bull to a raccoon shredding important documents, the ad captures the chaos of a messy month-end close while positioning FloQast as the ultimate solution for financial peace of mind.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad turns financial stress into an actual zoo, making it impossible to ignore. A bull, an ostrich, and a mischievous raccoon represent different sources of accounting nightmares.
→ Lesson: Visually exaggerate workplace struggles to make them feel more urgent and engaging.
Humor Through Personification – Instead of just listing problems, the ad brings them to life. The bull represents overwhelming deadlines, the raccoon symbolizes disorganized records, and the ostrich embodies denial.
→ Lesson: Giving abstract problems a tangible (and funny) form makes them more memorable.
Product as the Anxiety Tamer – Once the chaos is established, FloQast steps in as the ultimate solution—restoring order, calming the team, and sending the anxiety animals packing.
→ Lesson: Show your product not just as helpful, but as the hero that eliminates a major problem.
Humor Breakdown:
The comedy works because it takes a relatable stressor (month-end accounting) and turns it into a full-blown circus. The absurdity of wild animals causing destruction mirrors the very real frustration of accountants dealing with messy reconciliations and looming deadlines. It’s an instantly engaging, highly visual way to convey the struggle.
Final Verdict:
FloQast nails the balance between humor and product relevance. The ad is memorable, fun, and instantly relatable for finance teams, making it clear that with FloQast, the wild stress of month-end close can finally be tamed.
Brave-o-meter score:
B-8 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: FloQast
LinkedIn: FloQast LinkedIn Page
