Wrike goes full retro with this 70s-inspired workplace nightmare, where chaotic project management is a relic of the past—or at least, it should be. The ad leans into exaggerated office inefficiencies, complete with outdated processes, overcomplicated workflows, and a dramatically overwhelmed employee drowning in paperwork. It’s a playful but pointed way to show why modern teams need Wrike to bring their work into the present.
The Formula (That Works at Any Budget)
Over-the-Top Satire = Immediate Engagement – By cranking up the absurdity of outdated workflows, Wrike makes the pain points impossible to ignore.
Lesson: Exaggerate common frustrations to make them more relatable and entertaining.
Decade-Specific Aesthetic – The bell-bottoms, wood-paneled office, and grainy film effect create a fun, immersive throwback.
Lesson: A strong stylistic choice helps your ad stand out and stay memorable.
Humor That Sells the Solution – The chaos escalates until Wrike steps in, showing exactly how the platform simplifies collaboration.
Lesson: Don’t just highlight problems—show how your product makes them disappear.
A Timeless Struggle, Modernized – No matter the decade, bad project management is a universal struggle, and Wrike ensures we never have to live in the past again.
Lesson: Make your audience feel the frustration, then show them the future.
Final Verdict
This ad nails the balance between humor and product relevance, using nostalgia to highlight why today’s teams need a modern, streamlined workflow. Wrike proves that even a B2B ad can be both clever and highly effective.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: https://www.wrike.com
LinkedIn: https://www.linkedin.com/company/wrike
