In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur when users struggle to navigate or properly engage with their tech tools. Ultimately, WalkMe offers the solution to make this ‘relationship’ smoother and more effective.
The Formula (That Works at Any Budget):
Couples Therapy Metaphor = Engaging Relatability
By continuing with the therapy metaphor, this ad builds on the idea that software can have a ‘relationship’ with its users. It taps into the everyday frustrations many people face when trying to get tech tools to work for them. This makes it relatable and easy to understand.
→ Lesson: Metaphors like couples therapy can turn complex issues into light-hearted, relatable content for a wider audience.
Conflict Between Users and Software = Humor with Real-World Frustration
The ad’s humor stems from the exaggerated ‘therapy’ session where both parties—software and user—air their grievances. The user complains about the software being confusing or inefficient, while the software justifies its actions. This comedic conflict resonates with many who’ve had similar struggles with technology.
→ Lesson: Use humor to exaggerate frustrations that your audience can relate to, creating a compelling case for your solution.
Clear Resolution with WalkMe = Value Proposition
The ad closes by showing WalkMe as the mediator who can resolve the user-software relationship issues, offering a solution for smoother, more efficient interactions with technology. This positions WalkMe as a must-have tool for improving user experience and software adoption.
→ Lesson: Provide a clear, easy-to-understand resolution to the humorous problem you’ve set up, showing how your product can solve it.
Humor Breakdown:
The humor in this ad comes from the clever use of a couples therapy setting to dramatize the common frustrations that arise in the relationship between software and its users. The comedic timing, with the software’s overly defensive responses and the user’s sarcastic complaints, creates a funny dynamic. The absurdity of the situation—software in therapy—adds an extra layer of comedy while still highlighting a real-world issue that WalkMe addresses.
Final Verdict:
WalkMe’s second therapy-themed ad continues to impress with its humor and relatability. By taking a familiar setting (couples therapy) and applying it to the common frustrations people experience with software, the ad draws in viewers with a comedic twist while subtly communicating the brand’s value. It’s a creative, entertaining, and effective way to show that WalkMe can fix the “relationship” between users and their software.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: WalkMe
LinkedIn: WalkMe
