In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as the solution that protects critical company data from cyberattacks.
The Formula (That Works at Any Budget)
Realistic Workplace Talk + Office Setting = Relatable Story
The natural conversation among employees creates a believable business scene.
→ Lesson: Use everyday workplace situations to connect with your audience.
Concern + Reassurance + Growing Doubt = Rising Tension
The mix of worry and skepticism reflects how real companies respond to threats.
→ Lesson: Show different reactions to engage viewers emotionally.
Problem Focus + Branded Solution = Clear Message
The ad ends by positioning Veritas as the trusted defender against ransomware.
→ Lesson: Always finish with a strong, clear solution linked to your brand.
Humor Breakdown
This ad has no humor. It maintains a serious tone focused on the threat of cybercrime.
Final Verdict
Veritas’s ad uses a believable office conversation to highlight ransomware risks. It builds tension naturally and clearly presents Veritas as the essential cybersecurity solution. This straightforward approach makes the message credible and memorable.
BRAVE-o-meter Score:
B-6 | R-8 | A-6 | V-6 | E-7
BRAVE – 6.6/10
Watch the full ad & learn more:
Website: veritas.com
LinkedIn: Veritas Technologies on LinkedIn
