A corporate employee is assigned a vague but high-stakes task titled “Project: Big Important.”
Instead of panicking, he opens Upwork.
He quickly assembles a freelance team—designers, developers, researchers—ready to tackle whatever the project turns out to be.
The ad shows how Upwork helps businesses find top freelance talent fast, even for mission-critical work.
The Formula (That Works at Any Budget)
Relatable Challenge + Clear Solution = Engaged Viewers
Facing a big task with little direction is a familiar workplace problem.
By turning to Upwork, the character finds skilled freelancers with ease.
→ Lesson: Solve real business problems to build trust with your audience.
Serious Topic + Light Humor = Memorable Message
The name “Project: Big Important” is intentionally vague and over-the-top.
But that’s the point.
It reflects real project chaos—with a comedic twist.
→ Lesson: Humor makes complex topics like project management feel more approachable.
Simple Story + Strong Visuals = Easy to Follow
The narrative is clear: high-pressure task, quick solution, confident execution.
Each freelancer appears fast, making the process feel smooth and scalable.
→ Lesson: Use clean visuals to show exactly how your product works.
Humor Breakdown
The comedy comes from how seriously the character treats such a ridiculous project title.
He doesn’t even ask what it is—he just gets to work hiring freelancers.
This shows how Upwork can prepare you for anything, even vague corporate chaos.
→ Lesson: Exaggerate the problem to make your solution stand out.
Final Verdict
Upwork’s “Project: Big Important” captures a common workplace pain point: unclear but urgent projects.
It uses humor, simplicity, and fast pacing to position Upwork as the go-to platform for building expert freelance teams—no matter the situation.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: upwork.com
LinkedIn: Upwork on LinkedIn
