Globant’s ad, “Stuck in Consultancy,” brings humor to the often rigid and outdated world of traditional consultancy services. It highlights the frustratingly slow and old-school approach to problem-solving, while positioning Globant’s innovative solutions as the modern, fast-moving alternative that can break through the status quo.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad kicks off with a scenario where a consultant is “stuck” in outdated processes, showcasing how slow and inefficient the traditional consultancy world can be.
→ Lesson: Amplify the struggles your audience faces with humor to immediately capture their attention.
Humor Through Relatable Struggles – Consultants and business leaders will recognize the frustrations of being stuck in long-winded meetings and unproductive processes. The exaggerated depiction of a stuck consultant adds a comedic flair to these common challenges.
→ Lesson: Use humor to make the challenges feel relatable and the solution more desirable.
Product as the Game-Changer – Globant is presented as the fresh, innovative force that can break the cycle of slow, outdated processes, offering a modern approach to consultancy that delivers results faster.
→ Lesson: Position your product as the hero that frees your audience from frustrating, outdated methods.
Clear Contrast = Powerful Message – The ad contrasts the old-fashioned consultancy experience with the efficient, high-tech solution that Globant provides. This contrast highlights how much better the modern solution is.
→ Lesson: Show the stark contrast between old and new to emphasize your product’s value.
Humor Breakdown:
The humor in the ad revolves around the ridiculousness of being stuck in a never-ending loop of unproductive consultancy. The consultant’s exaggerated frustration, as they try and fail to get out of the cycle, serves as both a comedic moment and a way to show how Globant’s solutions offer a refreshing and faster alternative. The humor works to engage viewers while driving home the message that the old ways of consultancy just don’t cut it anymore.
Final Verdict:
Globant’s ad cleverly uses humor to address a common pain point in the consultancy industry. By exaggerating the frustrations of outdated consultancy processes and showcasing Globant as the modern solution, the ad effectively highlights the benefits of their innovative approach in a fun and engaging way.
Brave-o-meter score:
B-9 | R-8 | A-9 | V-7 | E-8
BRAVE – 8.1/10
Watch the full ad & learn more:
Website: Globant
LinkedIn: Globant LinkedIn Page
