Can a bodybuilder sell sculpting services by flexing alone? According to Squarespace, absolutely. This ad leans into the sheer power of branding—both physical and digital—to show that with the right website, even the simplest business model can make a massive impact.
The Formula (That Works at Any Budget)
Minimalism Meets Maximum Impact – No flashy graphics, no complex dialogue—just a bodybuilder, a flex, and a perfectly placed website.
→ Lesson: Simplicity sells. Strip your message down to its most essential elements for clarity and memorability.
Physical Comedy, Subtle Execution – The concept is exaggerated, but the delivery stays deadpan, making the humor land effortlessly.
→ Lesson: Let your visuals do the talking. A well-executed visual gag can sell an idea without over-explaining.
The Website as the Silent Closer – The ad doesn’t tell you how to build a site—it shows you a business thriving because of one.
→ Lesson: Let the success story speak for itself. Your audience will make the connection.
Unconventional Business, Universal Appeal – Even if you’re not selling muscle-sculpting sessions, the message is clear: whatever your niche, Squarespace helps you own it.
→ Lesson: A great marketing angle makes any product feel relevant, no matter how niche.
Final Verdict
This ad is as strong as its lead—striking, self-assured, and impossible to ignore. Squarespace once again proves that with the right platform, your business can stand out with nothing more than a bold idea and the confidence to flex it.
Brave-o-meter score:
B-8 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: https://www.squarespace.com
LinkedIn: https://www.linkedin.com/company/squarespace
