Selling handcrafted soaps is one thing. Selling them with an operatic twist? That’s a branding challenge—until Squarespace steps in. This ad turns an unusual business concept into a full-blown production, proving that with the right website, you can sell just about anything.
The Formula (That Works at Any Budget)
Absurd Premise, Real Takeaway – The idea of baritones selling soap while belting out opera is delightfully ridiculous, but it reinforces a core business truth: niche branding sells.
→ Lesson: A little exaggeration makes a point stick. Highlight how your product empowers even the most unconventional businesses.
Commitment to the Bit – From the dramatic staging to the over-the-top performances, Squarespace doesn’t just feature opera singers—it fully embraces the aesthetic.
→ Lesson: If you’re using humor, go all in. A half-baked joke won’t land.
Product as the Enabler, Not the Star – The website-building process isn’t front and center. Instead, the ad shows the business thriving, subtly reinforcing that Squarespace makes it all possible.
→ Lesson: Sell the dream, not just the tool. Let viewers imagine their own success story.
Visually Striking, Instantly Memorable – The mix of elegant production and unexpected humor makes this ad impossible to ignore.
→ Lesson: Strong visuals make your brand more shareable and help your message stick.
Final Verdict
Squarespace once again proves that creativity and commerce go hand in hand. By taking a wild concept and treating it with complete sincerity, the brand shows that with the right platform, even the most niche ideas can turn into a thriving business.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: https://www.squarespace.com
LinkedIn: https://www.linkedin.com/company/squarespace
