B2B Video Library

Squarespace | A Tale As Old As Websites | Big Game Commercial 2025

Squarespace’s 2025 Super Bowl ad, A Tale As Old As Websites, brings a fresh and whimsical twist to the world of website building. Starring actor Barry Keoghan, this ad humorously takes us back to the Irish countryside where Keoghan delivers laptops to local residents, empowering them to create their own websites and launch businesses through Squarespace’s user-friendly platform.

With its clever blend of nostalgia and innovation, this ad highlights how Squarespace makes building a website as simple as a local delivery. The ad’s charm is boosted by Keoghan’s likable presence and his humorous rapport with a donkey, Don Mosley, bringing an extra layer of lighthearted fun to the commercial.

The Formula (That Works at Any Budget):

Nostalgia Meets Innovation – By juxtaposing the past with the modern, Squarespace uses humor to show how easy it is to launch a business today with their platform.
 → Lesson: Use a mix of familiar and new concepts to create a compelling narrative.

Strong Brand Positioning – The ad doesn’t just show the product; it positions Squarespace as the easy, fun, and reliable solution for website creation.
 → Lesson: Focus on how your product fits into your audience’s world—don’t just list features.

Relatable, Human Connection – Keoghan’s humor, combined with his warm interaction with Don Mosley, makes the ad memorable and shareable.
 → Lesson: Even a corporate video can feel personal and engaging when you make it relatable and human.

Memorable Storytelling – The combination of strong visuals, humor, and storytelling keeps the message clear and sticks with the viewer.
 → Lesson: Engage your audience with a story that stays with them after the ad ends.

Final Verdict:

Squarespace’s 2025 Super Bowl ad stands out by blending humor with a sense of nostalgia, creating an engaging and memorable experience that subtly reinforces the brand’s value. It’s a perfect example of how to make a corporate ad fun, relatable, and instantly recognizable.

Brave-o-meter score: 

B-8 | R-7 | A-8 | V-7 | E-7

BRAVE – 7.4/10

Watch the full ad & learn more:
 Website: Squarespace.com
 LinkedIn: Squarespace LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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