The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet.
He’s quickly surrounded by weird, loud characters. A muscle man shouts “Click here” with a button on his chest. A person in a hazmat suit warns about viruses. Another yells about sale percentages. There’s also a woman pushing baby photos and a bot stuck on repeat.
As the man walks, the crowd grows. The chaos builds. Suddenly, one person falls from a window. “EPIC FAIL” flashes on-screen. Then everything changes.
The man is now in a calm room, working on a clean website. The voiceover says, “We can’t change what the web has become. But we can change what it will be.” Squarespace positions itself as the first step to a better online world.
The Formula (That Works at Any Budget)
Painful truth = The internet feels overwhelming and broken
Squarespace brings this feeling to life. It exaggerates online frustrations in a street full of loud, strange people.
→ Lesson: Show the pain. Make your audience feel it—then offer your product as the way out.
Visual metaphor = Pop-ups and spam turned into real people
The ad takes digital annoyances and turns them into aggressive characters. Viewers instantly recognize the frustration.
→ Lesson: Make abstract problems real. Use familiar visuals your audience can relate to.
Clear promise = You can build a better web, starting with your site
The ad doesn’t pretend to fix the whole internet. Instead, it tells viewers they can fix their part of it.
→ Lesson: Keep your solution focused. Show how your product gives users control.
Humor Breakdown
The humor is subtle but sharp. It comes from how exaggerated and weird the internet characters are. A man with a “GO” button screams. A robot talks in loops. The ad makes viewers laugh—and cringe—because it’s true.
The “EPIC FAIL” graphic adds to the dark comedy. It’s not just a joke. It shows how broken the internet feels.
→ Lesson: Use absurd humor to make serious problems feel real—and memorable.
Final Verdict
This ad nails its message. Squarespace shows us a version of the web that’s stressful, loud, and broken. But it also gives hope. In a world of online noise, you can build something simple and good.
The ending is powerful. One person builds a calm, professional site in a world gone mad. Squarespace positions itself as the tool that makes that possible.
The visuals are striking. The message is clear. And the product promise sticks.
BRAVE-o-meter Score
B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: squarespace.com
LinkedIn: Squarespace on LinkedIn
