In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The core message: with Smartsheet, you’re ready—even when plans change.
The Formula (That Works at Any Budget)
Tight Deadline + Fast Workflow = Instant Tension
A last-minute change creates urgency and stress, which Smartsheet helps solve.
→ Lesson: Use real-time pressure to show how your product handles high-stakes situations.
Real-Time Collaboration + Task Clarity = Clear Product Value
Smartsheet lets teams assign, adjust, and complete tasks quickly.
→ Lesson: Highlight how your platform supports fast, visible teamwork.
Workplace Chaos + Smooth Finish = Viewer Satisfaction
The contrast between panic and success makes the solution more satisfying.
→ Lesson: Let your product bring calm to the chaos—it creates a lasting impression.
Humor Breakdown
The humor comes from the all-too-real stress of creative deadlines. The scramble to “make another ad” is both relatable and exaggerated just enough to be funny. The pacing is fast and slightly chaotic, ending with relief and a confident smile.
→ Lesson: Use workplace tension as comedic fuel—but always land with a win.
Final Verdict
Smartsheet’s “Second Spot” ad speaks directly to marketing and creative teams. It’s fast, funny, and grounded in a real challenge. The ad clearly shows how Smartsheet brings structure and speed to high-pressure projects. It’s a smart way to connect with teams that live by deadlines.
BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10
Watch the full ad & learn more:
Website: smartsheet.com
LinkedIn: Smartsheet on LinkedIn
