Insurance ads tend to be, well… forgettable. But Simply Business flips the script with a feel-good, high-energy celebration of small business owners, all set to an undeniably catchy soundtrack. Instead of focusing on policies and paperwork, this ad puts the spotlight where it belongs—on the people who make businesses run.
The Formula (That Works at Any Budget):
Emotional Connection = Brand Affinity – From barbers to bakers, the ad highlights real small business owners, making it clear that Simply Business understands and appreciates their hard work.
→ Lesson: Make your audience feel seen. When people see themselves reflected in your ad, they’re more likely to trust your brand.
Music as the Driving Force – Tina Turner’s “Simply the Best” isn’t just background noise—it’s the heart of the ad, setting the tone and making it instantly memorable.
→ Lesson: A well-chosen song can do half the storytelling for you. If it fits your brand message, use music to evoke emotion and energy.
Uplifting, Not Sales-Heavy – There’s no hard sell, no overwhelming list of features—just a celebration of the people Simply Business supports.
→ Lesson: Sometimes, the best way to sell is not to sell at all. Show your impact rather than talk about it.
Authenticity Over Glossy Perfection – The ad feels genuine, featuring real people in their real workspaces, rather than overly polished corporate visuals.
→ Lesson: Authenticity builds trust. Keep it real, and your audience will respond.
Type of Humor:
- Lighthearted & Feel-Good – While not a comedy-driven ad, the upbeat energy and charming moments (like small business owners singing along) make it fun and engaging.
→ Lesson: Not all humor has to be laugh-out-loud—sometimes, a touch of playfulness is enough to make an ad stick.
Final Verdict:
Simply Business nails the art of an emotionally engaging brand ad. Instead of focusing on insurance itself, they focus on the people who need it, making it a refreshing and memorable campaign.
Brave-o-meter score:
B-8 | R-9 | A-9 | V-9 | E-9
BRAVE – 8.8/10
Watch the full ad & learn more:
Website: https://www.simplybusiness.co.uk
LinkedIn: Simply Business LinkedIn Page
