B2B Video Library

Salesforce | Without Salesforce: Chaos.

Salesforce contrasts the chaos of managing business without their platform against the clarity and growth that comes with it. The video opens with a chaotic office scene, where employees struggle with fragmented tools, missed deadlines, and frustrated interactions. Then, Salesforce steps in, presenting a streamlined, connected workspace where teams collaborate smoothly and data flows effortlessly, showing a clear path to business growth.

The Formula (That Works at Any Budget)

Chaos vs. Order = Clear Contrast That Highlights Pain Points
The ad uses a split-screen and visual chaos to show how fragmented workflows disrupt business, immediately creating empathy for viewers facing similar challenges.
→ Lesson: Showing the problem first makes the solution more compelling.

Smooth, Collaborative Workspace = Visualizing the Salesforce Advantage
The transition to a calm, organized, and connected environment helps viewers understand Salesforce’s role in simplifying complex business processes.
→ Lesson: Visual clarity and smooth workflows sell efficiency.

Realistic Office Scenes + Relatable Frustrations = Emotional Connection
The use of everyday office struggles grounds the ad in real-world pain points, making the Salesforce solution feel practical and necessary.
→ Lesson: Relatable scenarios increase trust and engagement.

Humor Breakdown

The humor is light and subtle, mainly arising from the exaggerated chaos of the “without Salesforce” scenes — papers flying, frantic typing, and missed calls. This exaggeration highlights the frustration without feeling forced.
→ Lesson: Gentle humor humanizes pain points without distracting from the core message.

Final Verdict

Salesforce’s ad effectively dramatizes the chaos of disorganized workflows before introducing their platform as the clear, calming solution for growth. It combines relatable scenarios, a strong visual contrast, and approachable humor to deliver a message that resonates with businesses ready to scale smarter.

​BRAVE-o-meter Score:
B-6 | R-9 | A-7 | V-7 | E-9
BRAVE – 7.6/10

Watch the full ad & learn more:
Website: https://www.salesforce.com
LinkedIn: Salesforce on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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