Oracle | Oracle Commercial

Oracle’s “Oracle Commercial” introduces the power of its cutting-edge technology through a series of slick, fast-paced visuals that position Oracle as the solution to solving the most complex business challenges. The commercial emphasizes Oracle’s role as the go-to solution for businesses looking to scale, innovate, and leverage data to drive better decision-making in today’s digital-first world.

The Formula (That Works at Any Budget):

Technology as a Game-Changer – The commercial showcases Oracle’s products as the transformative force behind businesses’ digital success, emphasizing how technology can shift the trajectory of companies.
Lesson: Make the solution the hero. Showcase your product as the key to overcoming big challenges.

Rapid Progress and Impact – With dynamic, rapid-fire imagery of businesses transforming and streamlining operations, Oracle underscores the immediacy and impact of adopting its tools.
Lesson: Demonstrate fast results. The quicker the transformation, the more impactful the message.

Simplicity Amidst Complexity – The ad keeps things straightforward despite discussing complex business tools, showcasing Oracle as the solution that makes tackling hard problems look easy.
Lesson: Even complex products should have a clear, understandable message that appeals to your audience’s desires.

Confidence and Authority – The commercial exudes confidence, positioning Oracle as the gold standard in tech solutions for business transformation.
Lesson: Build trust with confidence. When marketing technology, showing your product as the industry leader can make it irresistible.

Humor Breakdown:

While this ad doesn’t rely on humor in a traditional sense, there’s an implied humor in the way Oracle simplifies otherwise chaotic business scenarios. The humor lies in how Oracle’s solutions effortlessly streamline processes that seem almost impossible to handle. It’s more about the cleverness of Oracle’s technology being so advanced that it can turn seemingly complex business hurdles into smooth operations—without overstating the product’s capabilities.

Final Verdict:

Oracle’s commercial successfully highlights the power and simplicity of its technology, showcasing the brand as a leader in cloud computing and data-driven decision-making. Through impactful visuals, fast-paced storytelling, and a clear message, Oracle proves that their tools are not just a choice—they are essential for future-proofing businesses.

Brave-o-meter score: 

B-8 | R-9 | A-8 | V-7 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
Website: Oracle
LinkedIn: Oracle LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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