Next Insurance’s The Insurance of Your Small Business Dreams commercial taps into the dreams and aspirations of small business owners, providing a clever spin on what happens when things go wrong in the business world. The ad emphasizes the ease and importance of getting the right coverage to protect your business, all while showcasing how Next Insurance makes it easy and approachable. The ad does a great job balancing humor with the message of reliability and security.
The Formula (That Works at Any Budget)
Relatable Situation + Exaggeration = Humor – The ad takes a common small business struggle—dealing with unexpected problems—and cranks it up to absurd levels. The exaggerated scenarios create humor while underscoring the importance of good insurance.
→ Lesson: Tap into real-life struggles and then amplify them for comedic effect, making the solution (your product) feel even more necessary.
Fast-Paced Humor = Strong Engagement – The rapid-fire humor and quick shifts in the storyline keep the energy high and the audience entertained, drawing them into the narrative quickly.
→ Lesson: Keep things moving quickly to hold attention, especially when conveying a message that requires focus on the product benefits.
Simplified Product Message = Clear Solution – The ad doesn’t overload the audience with insurance jargon. Instead, it focuses on showing how Next Insurance covers a wide range of business needs in an easy-to-understand way.
→ Lesson: Simplify the product message so that the value of your offering is immediately clear without confusing the audience.
Unexpected Situations = Memorable Content – The exaggerated scenarios that unfold in the ad are not only funny, but they also emphasize the unpredictable nature of running a business, making Next Insurance the obvious solution.
→ Lesson: Use unexpected or absurd situations to make your ad stand out and leave a lasting impression.
Humor Breakdown:
The humor in this ad relies on exaggerated, situational comedy, where the real-world problems of small business owners are humorously blown out of proportion. The humor is sharp, clever, and relatable, showcasing the absurdity of business problems while positioning Next Insurance as the calm in the storm.
Final Verdict
Next Insurance nails the balance between humor and practicality, using exaggerated scenarios to show how the right insurance can solve real problems. It’s a fun, engaging ad that successfully captures the attention of small business owners, positioning Next Insurance as the trustworthy partner they need.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Next Insurance
LinkedIn: Next Insurance LinkedIn Page
