Intel showcases the power and versatility of its Evo platform in this commercial featuring Corinne Foxx. The ad emphasizes how Intel Evo laptops not only power a fast-paced, professional lifestyle but also provide the versatility to handle life’s lighter moments—like dad pranks—showing that it’s perfect for both work and play.
The Formula (That Works at Any Budget):
Real-Life Application = Instant Relevance – The ad focuses on relatable, everyday scenarios where the Intel Evo platform shines. Whether it’s powering through a boss life or handling unexpected dad pranks, the message is clear: Intel Evo fits seamlessly into all aspects of life.
→ Lesson: Highlight how your product applies to the real, multi-faceted lives of your target audience.
Celebrity Appeal = Instant Engagement – Featuring Corinne Foxx adds star power and makes the ad feel more relatable and entertaining. It connects well with a wider audience, tapping into pop culture references.
→ Lesson: Use relevant personalities to add appeal and build a connection with your audience.
Contrast = Powerful Message – The contrast between the high-powered, serious work moments and the fun, lighthearted dad pranks showcases the versatility of the product, reinforcing its all-encompassing capabilities.
→ Lesson: Use contrast to highlight your product’s adaptability and show it can handle any situation.
Humorous Moments = Relatability – The inclusion of dad pranks provides a humorous, humanizing element. It helps to communicate that the product isn’t just for work, but for fun, too.
→ Lesson: Add humor to make the product more relatable and engaging.
Humor Breakdown:
The humor here is light-hearted and situational, playing on the classic dad prank trope. It’s relatable for many viewers, especially those who juggle work and family life. The inclusion of these fun moments alongside the serious “boss life” tasks adds a layer of charm and shows how Intel Evo can handle both seamlessly.
Final Verdict:
Intel’s Evo commercial is an engaging, relatable, and well-rounded advertisement that blends humor, practicality, and versatility. The ad makes a strong case for how Intel Evo can power both professional ambitions and personal life moments, all while providing a fun, relatable viewing experience.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: Intel
LinkedIn: Intel LinkedIn Page
