What if AI could decode your personal taste? Globant’s latest ad imagines a future where technology understands your preferences better than you do. By blending sleek futurism with a hint of satire, this ad paints a world where personalization is pushed to its limits—raising both excitement and just a little bit of unease.
The Formula (That Works at Any Budget)
Futuristic, Yet Familiar – The ad takes a concept we already see in action—AI-driven personalization—and cranks it up to the extreme.
→ Lesson: Exaggerate a real-world trend to grab attention and spark conversation.
Subtle Humor, Sharp Commentary – The ad plays it straight, but there’s an underlying wink to the audience about how far technology is going.
→ Lesson: A touch of satire makes tech feel intriguing rather than intimidating.
Aspirational Tech, Grounded Impact – While the concept feels cutting-edge, the takeaway is practical: AI-driven solutions can unlock new possibilities.
→ Lesson: Show the futuristic vision, but tie it back to tangible benefits.
Brand as the Innovator – Globant positions itself as the force behind this hyper-personalized future, reinforcing its role as a leader in AI-driven digital transformation.
→ Lesson: Don’t just advertise a product—position your brand as the driver of what’s next.
Final Verdict
This ad isn’t just about AI—it’s about how technology shapes human experience. By blending sleek visuals, subtle humor, and an intriguing premise, Globant delivers a compelling vision of innovation in action.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: https://www.globant.com
LinkedIn: https://www.linkedin.com/company/globant
