Aramex’s ad, “Delivering Wonderful Memories This Ramadan,” taps into the spirit of Ramadan, highlighting how the company’s logistics services are integral to delivering joy and memories during this special time. The ad blends family, tradition, and celebration as Aramex delivers heartfelt moments and gifts to families, showcasing the power of thoughtful delivery and connection.
The Formula (That Works at Any Budget):
Emotional Storytelling with Relatable Moments – The ad starts with heartwarming family scenes that resonate deeply with viewers. It shows how gifts and memories play a central role in the Ramadan experience, making it easy for viewers to connect emotionally.
→ Lesson: Tap into emotions and relatable traditions to create a strong bond with your audience.
Highlighting the Product as a Facilitator of Joy – Aramex is portrayed as the connector that ensures gifts and good wishes reach loved ones, reinforcing the idea that they don’t just deliver parcels—they deliver memories. The company is seen as a crucial player in creating joyful, festive moments.
→ Lesson: Showcase your product as an essential element in delivering meaningful experiences and creating positive impact.
Cultural Relevance and Timing – By anchoring the ad around Ramadan, the ad leverages a powerful cultural moment that resonates with a global audience celebrating the holiday. This increases both the timeliness and relevance of the message.
→ Lesson: Align your ad with cultural events or holidays to make your message feel more relevant and timely.
Contrast Between Simple and Special – Aramex’s service is positioned as the convenient solution that makes the act of delivering gifts and memories feel extra special, underscoring how even the most basic tasks can carry great meaning with the right touch.
→ Lesson: Use contrast to show how your product adds extra value to an everyday activity, turning it into something memorable.
Final Verdict:
Aramex’s ad beautifully blends emotional storytelling with cultural relevance to showcase how its service helps deliver not just packages, but cherished memories during Ramadan. It positions the company as an integral part of the holiday experience, highlighting how they help families stay connected and create meaningful moments. It’s a heartfelt and well-timed ad that leaves viewers with a sense of warmth and connection.
Brave-o-meter score:
B-7 | R-9 | A-8 | V-8 | E-7
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Aramex
LinkedIn: Aramex LinkedIn Page
