Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The scene uses deadpan delivery to highlight how B2B marketers track leads instead of actual sales. They reference terms like “Demand Gen” and “Brand Marketing,” poking fun at the corporate obsession with jargon. The ad ends with the two stepping out of the car, realizing they forgot their laptops.
The Formula (That Works at Any Budget)
Painful Truth = B2B marketing is bloated and jargon-filled
The ad breaks down a system where success is based on lead forms and acronyms, not results.
→ Lesson: Expose the inefficiencies your audience knows but rarely says aloud.
Juxtaposition + Parody = Pulp Fiction meets demand gen
The tough-guy tone and Tarantino-inspired style clash humorously with boring corporate marketing lingo.
→ Lesson: Use bold visual references to give dry topics a fresh edge.
Grounded Absurdity = Forgot the laptops
After a rant about lead funnels and brand marketing, the final gag—a simple, relatable screw-up—grounds the entire parody in real-world frustration.
→ Lesson: End with a human moment that ties the critique back to reality.
Humor Breakdown
The comedy here is all about contrast. It takes a gritty, cinematic format and injects it with painfully dull marketing talk. The serious delivery of phrases like “Marketing Qualified Lead” makes the jargon sound even more ridiculous. The final moment—“We forgot the fucking laptops”—is a perfect tonal snap that punctuates the absurdity.
→ Lesson: Use style and tone clashes to make familiar frustrations feel newly ridiculous.
Final Verdict
Dapper’s ad takes a big swing and lands it. By parodying Pulp Fiction, it visually grabs attention while delivering a brutal truth about outdated B2B marketing practices. The humor is sharp, the pacing tight, and the message clear: if your strategy still relies on acronyms and forms over real results, you’re missing the point. It positions Dapper as a brand that gets the joke—and maybe the solution too.
BRAVE-o-meter Score
B-8 | R-9 | A-8 | V-8 | E-7
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: Dapper Website
LinkedIn: Dapper on LinkedIn
