B2B Video Library

ClickUp | When a tech company drops a track..

In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination.

The Formula (That Works at Any Budget)

Unexpected Scenario + Product Integration = Memorable Narrative
A tech company making music? That twist hooks viewers and shows ClickUp working across unusual workflows.
→ Lesson: Surprise your audience to showcase your product’s range.

Team Collaboration + Streamlined Workflow = Product Demonstration
Every team—from creatives to coders—collaborates in real-time using ClickUp.
→ Lesson: Highlight cross-functional teamwork to show your platform’s utility.

Catchy Music + Visual Humor = Engaging Content
The song is catchy, and the office scenes add charm and comedy.
→ Lesson: Mix fun visuals with your message for stronger recall.

Humor Breakdown

The humor comes from watching a serious tech company treat music production like a product launch. From sound checks to choreographed dancing, the exaggerated professionalism in a non-professional setting keeps it playful. It’s workplace satire done right.

→ Lesson: Use unexpected projects to show how your product can shine in any context.

Final Verdict

ClickUp’s “When a Tech Company Drops a Track…” turns an unexpected idea into an entertaining showcase of product versatility. The ad is creative, funny, and clearly demonstrates how ClickUp brings teams together—even for a music video.

BRAVE-o-meter Score:
B-9 | R-7 | A-8 | V-9 | E-7
BRAVE – 8.0/10

Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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