Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together.
The Formula (That Works at Any Budget)
Real Buildings = Workplace Silos
The ad uses real buildings with window layouts that resemble faces. These buildings “speak” in human voices, sharing complaints like “marketing’s going rogue.”
→ Lesson: A clear, simple metaphor helps explain a complex problem quickly.
Voiceover = Core Storytelling
There’s no animation or actors—just a well-written voiceover. With dry, familiar lines, the script does the heavy lifting and ties everything back to Asana’s benefits.
→ Lesson: A smart script can deliver the entire message without expensive visuals.
Wide Shot = Escalating the Problem
At the end, the camera zooms out to show even more buildings talking over each other. The chaos builds, mirroring how disconnected teams cause confusion.
→ Lesson: Visually showing the growing problem helps highlight the need for your solution.
Humor Breakdown
The humor is dry and clever. The idea of office buildings gossiping like coworkers is absurd—but it’s delivered in a deadpan, serious tone. That contrast makes it memorable.
→ Lesson: Subtle visual metaphors plus understated voice acting can deliver big impact on a small budget.
Final Verdict
This Asana ad is a smart, minimalist approach to a common workplace pain point. With no actors or animation, it uses real-world visuals and a sharp script to spotlight the problem of siloed teams—and shows how Asana solves it clearly and effectively.
BRAVE-o-meter Score:
B-8 | R-9 | A-7 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: asana.com
LinkedIn: Asana on LinkedIn
