We make
$50k Video Ads
for $10k.

Our competitors

wish we didn’t.

Brave, Video-led campaigns for B2Bs tired of blending in.

See the concept first, at a price that makes always-on branding possible

Brands we work with

WE DON'T CREATE THE BEST*
B2B VIDEO ADS

* "Best" is subjective. But your CFO's
reaction to our pricing? That's objective.

PATH A:
THE PRESTIGE ROUTE

HIRE SANDWICH/UMAULT VIDEO BROTHERS

Work with the industry's most celebrated creative teams.

PAY $65K-$250K

Invest your entire quarterly (or annual) budget.

GET ONE STUNNING VIDEO

Receive a masterpiece with Hollywood-level production value.

IMPRESS THE BOARD

Win internal praise and maybe an industry award.

DISAPPEAR FROM THE MARKET

Go silent for the rest of the year as budget runs out.

SANDWICH

Los Angeles
$250K minimum

UMAULT

Chicago
$70K starting price

VIDEO BROTHERS

Unknown
$65K and up

PATH B:
THE CONSISTENT ROUTE

HIRE BLACK CAMEL

Partner with the agency built for challenger brands.

CHOOSE HOW TO WORK WITH US

$10K one-off campaigns or $6K/month retainer.

GET SIX COMPLETE CAMPAIGNS

New creative every 2 months, delivered in 4 weeks.

BUILD AWARENESS ALL YEAR

Maintain consistent presence in your target market.

WATCH RECOGNITION GROW

See conversions increase month after month.

BLACK CAMEL

Cape Town
$10K one-offs or $6K/month retainer

90% of the quality at 20% of the price. One-off campaigns or new creative every 2 months. $178K saved vs one Sandwich video per year.

The B2B Ad Formula That Builds Unicorns 🦄

(Used by Slack, Monday.com, Zendesk, Click Up—And Us.)

Most B2B ads are forgettable. The ones that win follow a formula. We’ve reverse-engineered the strategies behind these standout campaigns and developed our own Problem-Humor Formula.

Here’s how it works:

Identify the Core Problem
Pinpoint the genuine pain points your audience faces.

Infuse Clever Humor
Use wit and originality to make the message memorable and engaging.

Deliver a Compelling Story
Craft narratives that resonate, ensuring your brand stands out.

The result? Ads that not only entertain but also drive conversions.

Curious to see it in action? We’re offering 5 free video-ad concepts to showcase how this formula can work for you.

Agency Reviews

B2B Video Ad Portfolio

Technology Brands

Mapscale (AI Mapping) Product Launch

Mapscale (AI Mapping) Product Launch

Workato – Enterprise Orchestra Campaign

Thales & Exclusive Networks –  Knight Series 1
Identity Access Management.

Thales & Exclusive Networks –  Knight Series 2 Identity Access Management.
Thales & Exclusive Networks – Knight Series 4 Identity Access Management.

Thales & Exclusive Networks –  Knight Series 3
Identity Access Management.

Influ2 – Reach Out: Supercadence for SDR Success
Influ2 – Never Miss a Beat: Supercadence for SDR Success

SecurityHQ – Cyber Security advertising
is so cliche, let’s do something different.

AppSec Phoenix – Follow the thread and rocket social engagement.
Catchpoint – Transforming Network Insights for Better Sleep

What our clients are saying

A testimonial for Black Camel’s B2B Video Production

Phoebe Harper

Vendor Marketing Manager,
Exclusive Network

A testimonial for Black Camel’s B2B Video Production

Ray Bugg

CEO
Digit FYO

A testimonial for Black Camel’s B2B Video Production

Jon Holden

CRO
Aventi (SAP FieldGlass Partner)

B2B Video Production Portfolio

Getting Bums on Seats - Event Marketing Vidoes

Digit Expo 2023 – Award Winner: Somethings are better in person (dinner date).

Digit Expo 2023 – Somethings are just better in person (child birth)

RX Global – IBTM 2024 – The flying lanyard.

RX Global – IBTM 2024 – Filmed a “real” band to show us the future of AI.

RX – IBTM 2023 – Rekindle event culture’s excitement.
RX – IBTM 2024 – Rekindle event culture’s excitement.

Recent Awards

B2B Explainer & Product Videos

Simplifying the Complex

SecurityHQ – SHQ Response Platform Product Lanch

TigerGraph – Welcome to the Age of Graph Technology Introduction

CNTXT – Data Is Everywhere Introduction
Abbott – HIV Awareness Month Video

Stand out in a crowded category with original video concepts

In a market where B2B brands are blending in, originality is your competitive edge. Our creative team develops video concepts that make your brand’s solutions unforgettable.

While other agencies charge for ideas, we provide them for free, showcasing our expertise and ensuring you see the value we bring.

We Let Our Ideas Do The Talking

See your brand's potential through 5 free video concepts

No obligation. No maybes. Just clever, original video concepts that show you exactly what we can do.

The same approach that helped Slack and Mailchimp create their most memorable advertising campaigns in modern B2B history.