A “Problemotional” Review of 2023’s Best B2B Video Ads: GoDaddy
GoDaddy takes a lighthearted approach to their B2B video ad, showcasing the value of their platform and their ability to help businesses take their brand online. The ad’s playful, almost mystical visual underscores the challenge of bringing a business to life in a world of constant change and competition.
Using the PESO framework, let’s break it down why this video ad works:
P: Problem/Pain
Invisible Businesses: The ad opens with a woman looking at a bunch of different musical instruments. The problem here isn’t the instruments, but the way the scene shifts – it’s as though everything in the shop has a mind of its own – emphasizing how easy it is for a business to get lost in the online world.
The Need to Stand Out: It reminds us that to succeed, you need to make your business visible, especially when there are so many other brands out there. This is a very real concern for entrepreneurs and small businesses.
The Importance of a Strong Online Presence: To compete and grow, businesses need to have a website and an online presence that can help them reach customers and build their brand.
E: Emotion
Humor and Whimsy: The ad uses a charming and humorous approach. The magical effects, the floating cup and saucer, the disappearing fabric – it’s a fun and engaging way to capture attention.
Relatability: This is relatable for anyone who has ever felt like their business is just not quite getting the attention it deserves. It’s a playful take on the struggle of making your mark.
S: Solution
Making Businesses Visible: It introduces GoDaddy as a solution that can help businesses build their online presence and reach a wider audience.
Easy to Use: The ad shows how simple it is to get a website up and running with GoDaddy, allowing businesses to create an online presence without any coding skills or special expertise.
The Power of “Bring Your Business Online”: The ad’s tagline captures the heart of the message – GoDaddy can help you take your business to the next level!
O: Outcome
A Strong Online Presence: The ad suggests that by using GoDaddy, you can build a website that is both professional and attractive to customers.
Reaching a Larger Audience: It coveys the idea that with a strong online presence, businesses can attract more customers, grow their brand, and achieve greater success.
A More Visible Business: The ad leaves viewers feeling assured that GoDaddy can help their business stand out and reach a wider audience.
Overall:
They nailed the playful visual style and using problem-humor to drive home the value of their platform and highlight a common business challenge. GoDaddy reminded that B2B ads don’t have to be boring – they can be engaging, memorable, and even a little magical.
