B2B Video Library

GitHub | What is GitHub?

GitHub’s explainer ad takes the complex world of coding and software development and makes it digestible—even for non-developers. Through playful animations and a casual, engaging tone, the ad turns what could be a dry technical breakdown into an entertaining introduction to version control, collaboration, and open-source projects.

The Formula (That Works at Any Budget):

Making a Complex Topic Feel Simple – Software development can sound intimidating, but GitHub’s ad breaks it down into friendly, easy-to-follow explanations.
 → Lesson: Take an abstract or complex concept and distill it into something a broad audience can grasp.

Humor Through Relatable Situations – The animation leans into the chaos of managing code without version control—accidentally deleting files, overwriting teammates’ work, and losing track of who did what.
 → Lesson: Highlight the everyday struggles your audience faces in an exaggerated way to make your solution feel indispensable.

Product as the Obvious Fix – Once GitHub enters the picture, the confusion disappears, and collaboration becomes seamless. The contrast between messy, disorganized workflows and GitHub’s streamlined solution is clear and effective.
 → Lesson: Show how life before and after your product feels drastically different.

Humor Breakdown:

The humor in the ad comes from the absurdity of trying to collaborate on code without a tool like GitHub—files get lost, work gets overwritten, and chaos ensues. The playful animation style and lighthearted tone keep the message fun, while the exaggerated struggles make GitHub feel like an absolute necessity rather than just another tool.

Final Verdict:

GitHub’s ad masterfully blends education and entertainment. By simplifying a complex concept with humor and clear visual storytelling, it makes GitHub feel both approachable and essential. A great example of making technical content engaging for a wider audience.

Brave-o-meter score: 

B-8 | R-9 | A-8 | V-7 | E-8

BRAVE – 8/10

Watch the full ad & learn more:
 Website: GitHub
 LinkedIn: GitHub LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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