A “Problemotional” Review of 2023’s Best B2B Video Ads: FreshBooks
FreshBooks said goodbye to “accounting” and hello to “coffee breaks”. It’s a pretty relatable scenario for small business owners – it’s all about those pesky accounting tasks that can really feel like a chore. But FreshBooks comes in to save the day.
Let’s break it down, shall we? Using the PESO framework.
P: Problem/Pain
Paperwork Mountain Blues: The ad opens with a guy drowning in a stack of paperwork, which perfectly captures that feeling of overwhelm. It’s the kind of sight that makes you want to run for the hills (or maybe just grab a coffee). Let’s face it, running a business is tough, and spending hours on accounting can be a real drain.
The Fear of Financial Mayhem: It subtly suggests the anxiety that comes with managing your finances, and who wouldn’t be a little scared of making a mistake with their books?
Time for Growth? Not So Fast: They hit a common pain point – that dreaded accounting time that can really eat into the time you have to focus on growing your business. You’re stuck in the details, not reaching your goals.
E: Emotion
Humor to the Rescue: It’s funny – that guy’s reaction to the “rectal exam” comparison is hilarious. It’s a clever way to make a point and get people talking.
Oh, the Relatability: We’ve all been there – feeling like the paperwork is piling up and there’s not enough time in the day. The ad is so relatable that it’s easy to imagine ourselves in the same position.
A ray of hope: The ad shifts towards a more serious tone at the end, reminding us that FreshBooks can actually help. It’s like they’re saying, “We get it, and we’re here to help!”
S: Solution
Your Accounting BFF: This ad introduces FreshBooks as your trusted sidekick—it’s a platform that takes care of those pesky accounting tasks so you can focus on your business.
Simple, Efficient, and Stress-Free: FreshBooks simplifies accounting, making it faster and easier, and definitely less stressful.
More Time for the Good Stuff: FreshBooks is a game-changer because it frees up your time so you can spend more time doing what you love—running your business!
O: Outcome
Financial Freedom (Finally!): The video suggests that FreshBooks can help you get a handle on your finances and feel more confident about your business.
Growth and Success: The ad implies that by simplifying your accounting, you can focus on growing your business and reaching your goals.
A Happier Business Owner: Let’s be real, we all want a happier business life, right? FreshBooks suggests how they can help us get there.
Overall:
It’s relatable, it’s humorous, but above all, in a memorable and engaging way, it showcases how their solution can make a real difference for small business owners. This FreshBooks’ ad serves as proof that B2B video ads can be funny, engaging, and a whole lot of fun.
