A “Problemotional” Review of 2023’s Best B2B Video Ads: Flock Freight
Flock Freight’s video ad embodies a refreshingly straightforward take on the complexities of shipping. They’ve got this fun, down-to-earth vibe, and they’re not afraid to use a little “f*ckload” of colorful language. And combined with Steve Burns’ charm, makes the ad even more memorable.
P: Problem/Pain
The “how much exactly is a f*ckload?” Dilemma: The ad opens with Steve Burns trying to understand the logistics of shipping, and, well, let’s just say that “f*ckload” is a great way to represent the size and scope of a large shipment and amplifies the reality of how confusing and challenging shipping can be.
The Shipping Chaos: The ad makes it clear that shipping can be a headache, and figuring out how to get your goods from point A to point B can be a real challenge.
The Need for Efficient Solutions: Flock Freight expresses the importance of having a reliable and efficient shipping partner for your businesses.
E: Emotion
The “Don’t Be Afraid to Ask” Tone: They use humor to make a point. Steve’s confused expression and the way he’s trying to grasp the concept of a “f*ckload” is funny.
Visual Storytelling: The ad’s use of visuals is simple and effective – they show Steve asking questions and trying to understand the process.
A Sense of Hope: It ends on a more positive note, showcasing how Flock Freight can help you streamline your shipping – that’s a feeling we can all get behind.
S: Solution
The “Experts in Shipping Any Kind of Load”: The ad presents Flock Freight as the solution for businesses that need to ship products efficiently.
The Power of “Flock Freight” Technology: It highlights how Flock Freight’s platform is designed to make shipping easier, faster, and more cost-effective.
O: Outcome
A More Efficient and Smooth Shipping Experience: The ad implies that by using Flock Freight, businesses can improve their shipping process and save money.
Less Stress: Flock Freight can make shipping easier, so you can spend less time worrying about it and more time focusing on growing your business.
The “Flock Freight” Promise: The ad assures their viewers that Flock Freight is a reliable and trustworthy partner.
Overall:
No matter the load, whether it’s a “f*ckload, sh*tload, or truckload”, Flock Freight has got businesses covered. The ad makes a convincing case for its solution by addressing a common challenge in the shipping industry. Thanks to Steve Burns, a familiar face makes it even more effective B2B video, making it one of the more memorable B2B ads of 2023.
