BlackBerry’s ad, “Cybersecurity – Disaster Averted,” dramatically highlights the risks of cyber threats and how quickly things can spiral into a crisis. The ad shows the severity of a potential attack and brings the message home by positioning BlackBerry as the hero that prevents disaster.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad opens with a high-stakes cybersecurity situation—a massive system breach that could lead to catastrophic outcomes. The rapid escalation of the disaster builds tension, immediately pulling the audience in.
→ Lesson: Show the worst-case scenario to help the audience feel the urgency of solving the problem.
Intense Drama, Serious Stakes – Cybersecurity isn’t something to take lightly, and BlackBerry’s portrayal of the potential devastation of a breach is both exaggerated and terrifyingly realistic. The high-stakes narrative keeps viewers on the edge of their seat, amplifying the fear factor.
→ Lesson: Amplify the seriousness of the problem to keep your audience fully engaged and invested.
Product as the Savior – Just when it seems like the situation is about to spiral out of control, BlackBerry’s cybersecurity solution steps in as the lifeline, averting disaster and restoring calm. The message is clear: BlackBerry’s security is unshakeable.
→ Lesson: Present your product as the only solution capable of stopping a disaster in its tracks.
Contrast Between Chaos and Calm – The ad contrasts the chaotic world of cyber threats with the calm, secure environment BlackBerry provides, reassuring viewers that they can avoid the worst-case scenario with BlackBerry.
→ Lesson: Use contrast to highlight the strength and security your product offers.
Final Verdict:
BlackBerry’s ad effectively uses high drama and tension to make the point that cybersecurity is no joke. By showing the potential devastation of an attack and how BlackBerry’s solution averts it, the ad positions the brand as a necessary defense against modern cyber threats. It’s a serious yet engaging portrayal of the importance of cybersecurity.
Brave-o-meter score:
B-5 | R-8 | A-5 | V-4 | E-6
BRAVE – 5.6/10
Watch the full ad & learn more:
Website: BlackBerry
LinkedIn: BlackBerry LinkedIn Page
