A “Problemotional” Review of 2023’s Best B2B Video Ads: Blackberry
Blackberry doesn’t play around when it comes to data. This cybersecurity video ad is a pretty cool take on B2B video ads, using a mix of suspense and visuals to really drive home the seriousness of cybersecurity, which is a topic that’s more important than ever.
The ad definitely gets your attention. Let’s break it down and explain with the PESO framework:
P: Problem/Pain
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A Hospital Under Attack: Starting with a hospital setting, the ad creates an immediate sense of tension. It’s a great way to show that cyberattacks can happen to anyone, even those who provide essential services like healthcare.
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The Silent Threat: The ad emphasizes that a cyberattack can be stealthy. It’s like the “bad guy” is hiding in the shadows, ready to strike when you least expect it.
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The Cost of a Breach: They suggest that even a small cyberattack can have a huge impact on businesses and their ability to operate. When it comes to healthcare, a breach can have serious consequences.
E: Emotion
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Intrigue and Urgency: The ad creates a sense of suspense. It makes you want to see what’s going to happen next. It also amplifies the urgency of taking action to protect your data.
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A Visual Story: The visuals are powerful. The scenes with the hospital, the doctors, and the hackers create a strong sense of drama and immediacy.
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A Feeling of Security: It ends on a positive note, suggesting that Blackberry can protect your business from threats and provide peace of mind.
S: Solution
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A Powerful Shield: The ad introduces Blackberry Cybersecurity as the solution for protecting your data and systems.
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Protecting Your Most Critical Systems: Blackberry expresses their focus on protecting critical infrastructure, making it clear that they understand the need for robust security measures.
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A Trusted Partner: The ad suggests that Blackberry is a trusted partner for businesses that are looking for advanced cybersecurity solutions.
O: Outcome
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Disaster Averted: It shows how Blackberry Cybersecurity can help businesses avoid disaster, protecting their data and keeping operations running smoothly.
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The Future of Security: The ad suggests that with Blackberry, businesses can have confidence in their security and embrace the future of digital transformation.
Overall:
BlackBerry’s combination of a sense of urgency and drama with a visual style is what captures their viewers’ attention – making this a model example of how brands can use the “problemotional” approach to elevate their B2B video ads. They remind you that cybersecurity is more important than ever, and that they can provide the solutions you need.
